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Self Description

January 2005: Google's mission is to organize the world's information and make it universally accessible and useful.

As a first step to fulfilling that mission, Google's founders Larry Page and Sergey Brin developed a new approach to online search that took root in a Stanford University dorm room and quickly spread to information seekers around the globe. Google is now widely recognized as the world's largest search engine -- an easy-to-use free service that usually returns relevant results in a fraction of a second.

When you visit or one of the dozens of other Google domains, you'll be able to find information in many different languages; check stock quotes, maps, and news headlines; lookup phonebook listings for every city in the United States; search more than 880 million images and peruse the world's largest archive of Usenet messages -- more than 845 million posts dating back to 1981.

We also provide ways to access all this information without making a special trip to the Google homepage. The Google Toolbar enables you to conduct a Google search from anywhere on the web, while the Google Deskbar (beta) puts a Google search box in the Windows taskbar so you can search from any application you're using, without opening a browser. And for those times when you're away from your PC altogether, Google can be used from a number of wireless platforms including WAP and i-mode phones.

Google's utility and ease of use have made it one of the world's best known brands almost entirely through word of mouth from satisfied users. As a business, Google generates revenue by providing advertisers with the opportunity to deliver measurable, cost-effective online advertising that is relevant to the information displayed on any given page. This makes the advertising useful to you as well as to the advertiser placing it. We believe you should know when someone has paid to put a message in front of you, so we always distinguish ads from the search results or other content on a page. We don't sell placement in the search results themselves, or allow people to pay for a higher ranking there.

Thousands of advertisers use our Google AdWords program to promote their products and services on the web with targeted advertising, and we believe AdWords is the largest program of its kind. In addition, thousands of web site managers take advantage of our Google AdSense program to deliver ads relevant to the content on their sites, improving their ability to generate revenue and enhancing the experience for their users.

April 2002: "Google is a privately held and profitable company focused on search services. Named for the mathematical term "googol", Google operates a web site at that is widely recognized as the "World's Best Search Engine" and is fast, accurate and easy to use. The company also serves corporate clients with cost-effective advertising targeted by keyword and with breakthrough search technology that makes it easy for visitors to find the information they need, whether on a client's web site or elsewhere on the Internet."

Third-Party Descriptions

May 2014: "There are a lot of claims by AdSense publishers who say Google has not paid them what they’re owed. Recently, a person claiming to be an ex-Google employee described (at length) a plot by the company to keep from having to pay publishers, and shutting down their accounts ahead of payment dates. Since then, a lot of people have said this happened to them, and a class action suit has been launched against the company."

October 2013: "Google on Friday announced that it would soon be able to show users’ names, photos, ratings and comments in ads across the Web, endorsing marketers’ products. Facebook already runs similar endorsement ads. But on Thursday it, too, took a step to show personal information more broadly by changing its search settings to make it harder for users to hide from other people trying to find them on the social network."

October 2013: "The accusations, made over several years in various lawsuits that have been merged into two separate cases, ask whether Google went too far in collecting user data in Gmail and Street View, its mapping project. Two federal judges have ruled, over Google’s protests, that both cases can move forward."

September 2013: 'For at least three years, one document says, GCHQ, almost certainly in collaboration with the N.S.A., has been looking for ways into protected traffic of popular Internet companies: Google, Yahoo, Facebook and Microsoft’s Hotmail. By 2012, GCHQ had developed “new access opportunities” into Google’s systems, according to the document. (Google denied giving any government access and said it had no evidence its systems had been breached). '

July 2013: "In a dramatic about-face on a key internet issue yesterday, Google told the FCC that the network neutrality rules Google once championed don’t give citizens the right to run servers on their home broadband connections, and that the Google Fiber network is perfectly within its rights to prohibit customers from attaching the legal devices of their choice to its network."

May 2013: 'Google does not include any software in its Android operating system to help people locate a missing phone, although some third-party Android apps offer the feature. Mr. Gascón of San Francisco said that was not enough. “What I’m talking about is creating a kill switch so that when the phone gets reported stolen, it can be rendered inoperable in any configuration or carrier,” he said.'

April 2013: 'Google says this is a “fair use” of the works, an exception to copyright, because it shows only snippets of the books in response to each search. Of course, over the course of thousands of searches, Google is using the whole book and selling ads each time, while sharing none of the revenue with the author or publisher.'

March 2013: "So, we're done. Welcome to a world where Google knows exactly what sort of porn you all like, and more about your interests than your spouse does. Welcome to a world where your cell phone company knows exactly where you are all the time. Welcome to the end of private conversations, because increasingly your conversations are conducted by e-mail, text, or social networking sites."

January 2013: "The issue arose from Google’s $12.5 billion purchase of Motorola Mobility, announced in 2011 and completed last year. Google acquired Motorola partly to defend itself and the smartphone makers that use its Android software after rivals had already loaded up on patents."

January 2013: "On Thursday, the FTC finally made an announcement regarding its investigation of Google for alleged anticompetitive conduct. The investigation is now closed. The Commission will not be pursing antitrust litigation, and Google escaped without fines, and will make some minor voluntary changes regarding its search business. Many think Google got off to light, while others think even these changes were more than Google should have to make. Either way, for the time being, Google has the FTC off its back (though it still has the European Commission to worry about)."

December 2012: 'This whole thing seems to be validation that people are finding Yelp reviews just fine, regardless of how Google is treating its own search results. Yelp CEO Jeremy Stoppleman, a regular critic of Google’s business practices, was recently quoted as saying that Google has some “evil” business practices. He thinks Google shouldn’t be putting Google reviews ahead of other reviews (like Yelp’s).'

November 2012: "The question of whether or not Google Inc was a publisher is a matter of mixed fact and law. In my view, it was open to the jury to find the facts in this proceeding in such a way as to entitle the jury to conclude that Google Inc was a publisher even before it had any notice from anybody acting on behalf of the plaintiff. The jury were entitled to conclude that Google Inc intended to publish the material that its automated systems produced, because that was what they were designed to do upon a search request being typed into one of Google Inc’s search products. In that sense, Google Inc is like the newsagent that sells a newspaper containing a defamatory article. While there might be no specific intention to publish defamatory material, there is a relevant intention by the newsagent to publish the newspaper for the purposes of the law of defamation."

August 2012: "Mr. Rutherford refunded her fee, but his problems were just beginning. Google suspended his advertising account, saying it did not approve of ads for favorable reviews. At about the same time, Amazon took down some, though not all, of his reviews. Mr. Rutherford dropped his first name in favor of his middle name, Jason, so that people who searched for him through Google would not automatically see Ms. Lorenzana's complaints."

July 2012: "That the call for shareholder rights is a refrain seldom heard in the Internet sector is not new. Since Google went public in 2004 in a way that maintained control for its founders, the leaders of Silicon Valley have been chary about shareholder voting rights."

May 2012: '“So first and foremost, I would say do a spam report, because if you’re violating Google’s guidelines in terms of cloaking or sneaky JavaScript redirects, buying links, doorway pages, keyword stuffing, all those kinds of things, we do want to know about it,” he says. “So you can do a spam report. That’s private. You can also stop by Google’s Webmaster forum, and that’s more public, but you can do a spam report there. You can sort of say, hey, I saw this content. It seems like it’s ranking higher than it should be ranking. Here’s a real business, and it’s being outranked by this spammer…those kinds of things.”'

March 2012: 'Using all of the trace data we leave in our digital wakes to target ads is known as "behavioral advertising." This is what target was doing to identify pregnant women, and what Amazon does with every user and every purchase. But behavioral advertisers do more than just use your past behavior to guess what you want. Their goal is actually to alter user behavior. Companies use extensive knowledge gleaned from innumerable micro-experiments and massive user behavior data over time to design their systems to elicit the monetizable behavior that their business models demand. At levels as granular as Google testing click-through rates on 41 different shades of blue, data-driven companies have learned how to channel your attention, initiate behavior, and keep you coming back.'

February 2012: "When it comes to internet issues, emotion and political gamesmanship have often replaced common sense and logic to no good end, as when Google recently was falsely accused of intentional privacy violations for merely employing widely used workarounds to fundamentally flawed browser cookie systems."

February 2012: "A Stanford University graduate student has released a report that accuses Google and three other ad networks of side-stepping the privacy settings on Apple's Safari browser to track usage on iPhones and Macs without permission.",2817,2400413,00.asp

January 2012: "Google already knows about you In a nutshell, Google is effectively replacing the 60 or so separate privacy policies the company currently has for its wealth of services. The new policy (along with a blog post and video [2] on the subject from Google) reiterates what you already should have realized: Google collects data about you as you are logged into your Google account and using a Google service (e.g. Search, YouTube, Gmail, Google+)."

January 2012: "Twitter has followed in Google’s footsteps in another respect. It has opted to post some of the removal requests it receives on Chilling Effects, a site jointly run by the Electronic Frontier Foundation and several American universities. Mr. Macgillivray was previously on the legal team at Google and, as a student at Harvard, he worked on Chilling Effects."

August 2011: 'Google hasn’t won many accolades, either. Eric Schmidt, when he was CEO of Google, famously said that “Google policy is to get right up to the creepy line and not cross it.” He was talking about chip implants, but his statement has been widely interpreted as describing Google’s general approach to balancing its interest with users’ privacy. Google has scored points recently, however, with controls in Google+.'

July 2011: "Now, this isn’t necessarily wrong of Google — it’s just following the law, after all — but it perfectly illustrates a far larger and more pressing issue: Alex lost his Gmail account, his contacts list, and every email he’s ever sent or received, because he updated his Google Profile. These are two services that are only tenuously linked by the Google Taskbar, yet inexorably linked by the Google umbrella. Your entire Google account — the name and password that logs you into as disparate services as YouTube, Docs, Picasa, and Google+ — is governed by a master terms of service, and by additional terms defined by each individual service. If you break the master ToS on YouTube, you can lose access to Picasa; if you do something silly in Google+, you can lose access to your Docs. Half dozen of the other…"

July 2011: "The result is a transfer of wealth from young, growing, innovative companies like Google to mature, bureaucratic companies like Microsoft and IBM—precisely the opposite of the effect the patent system is supposed to have."

May 2011: "This spring academics, advocacy groups, and government officials are paying new attention to the issue. The fresh look comes after Google's attempt to solve the problem for books ran off the rails in March, when a judge scuttled a proposed settlement that would have allowed the company to open up access to many orphan works through its book-digitization program. Now various groups with a stake in the debate are floating proposals for Congress to achieve what Google hasn't."

May 2011: "SAN FRANCISCO — Google allowed rogue online pharmacies to advertise on its site in violation of its own advertising policies, according to one of the companies subpoenaed in the federal investigation of Google’s drug ad sales."

May 2011: 'As revealed by The Daily Beast's Dan Lyons [3] (the artist formerly known as Fake Steve Jobs), Facebook engaged a high-powered PR firm, Burson-Marsteller ("BM" for short -- insert juvenile joke here), to spread gross distortions about Google and its Social Circles service.'

May 2011: "Agreeing to allow Google to remotely delete software from your device is required in order to use its market for downloading apps. It's unclear whether phone manufacturers, which sometimes tinker with the software, can add a kill switch of their own. Samsung Telecommunications, a top Android handset maker, didn't respond to a request for comment."

May 2011: 'Android phones must adhere to a “compatibility” standard determined by Google. In an e-mail on Aug. 6, 2010, Dan Morrill, a manager in the Android group, noted in passing that it was obvious to the phone makers that “we are using compatibility as a club to make them do things we want.”'

February 2009: "SAN FRANCISCO — A small Web site operator filed an antitrust suit against Google on Tuesday, accusing it of unfairly manipulating its advertising system to harm a potential competitor."

February 2011: "BRUSSELS — Google faced new accusations on Tuesday that it was blocking a smaller European search service by restricting the use of its powerful system for attracting advertisers."

February 2011: 'Google (GOOG, Fortune 500) is banking on that attitude. A company blog post Wednesday announced Google One Pass, a service that "lets publishers set their own prices and terms for their digital content." A Google spokeswoman told Fortune the company will take only 10% of the revenue.'

January 2011: "SAN FRANCISCO — Concerned by the wave of requests for customer data from law enforcement agencies, Google last year set up an online tool showing the frequency of these requests in various countries. In the first half of 2010, it counted more than 4,200 in the United States."

December 2010: "Does Google have the right to place its own content over others' content in its search results? If the company deems it better for the user that way, Google certainly thinks so. "

November 2010: "¶ A global computer hacking effort: China’s Politburo directed the intrusion into Google’s computer systems in that country, a Chinese contact told the American Embassy in Beijing in January, one cable reported. The Google hacking was part of a coordinated campaign of computer sabotage carried out by government operatives, private security experts and Internet outlaws recruited by the Chinese government. They have broken into American government computers and those of Western allies, the Dalai Lama and American businesses since 2002, cables said."

December 2010: 'In a statement, Google said, “We agree with the F.T.C. that people should be able to understand what information they share and how it’s used. That’s why we simplified our privacy policies earlier this year, offer control through our privacy tools, and explain our approach to privacy in plain language and through YouTube videos in our privacy center.”'

November 2010: '“Google is just cagey about everything,” Mr. Sullivan explains. That, he said, is because the company is perpetually worried that the more it reveals about the vaunted mathematical formula it uses to drive search results, the more people will try to game it. Mr. Sullivan says he does not believe that Google uses sentiment analysis, and he sees potential pitfalls if it were to start.'

October 2010: "Who is Paloma Gaos? She runs Liaisons Interpreters, a translation service with an address on Bush Street in San Francisco's Lower Pacific Heights. Her business has an estimated revenue of $140,000 a year and employs two people. And one more thing: Gaos is the complainant in a class-action suit against Google, alleging that Google has violated her privacy by passing along search queries embedded in referral links. If she wins, business on the Web will never be the same."

October 2010: "The federal government has ended an inquiry into a privacy breach involving Google's Street View service, satisfied with the company's pledge to stop gathering e-mail, passwords and other information from residential WiFi networks as it rolls through neighborhoods."

June 2009: '“There’s a lot of concern that newspapers and all of print is becoming a bit of an endangered species,” said Brian Stauffer, an illustrator based in Miami whose work has appeared in publications including Rolling Stone, Esquire and Entertainment Weekly, and who also rejected Google’s offer. “When a company like Google comes out very publicly and expects that the market would just give them free artwork, it sets a very dangerous precedent.”'

May 2010: "BERLIN — European privacy regulators and advocates reacted angrily Saturday to the disclosure by Google, the world’s largest search engine, that it had systematically collected private data since 2006 while compiling its Street View photo archive."

April 2010: "In its lawsuit, filed in July 2009, Rosetta Stone alleged that Google allowed third parties including individuals involved in software piracy to purchase the right to use Rosetta Stone trademarks or other terms confusingly similar in Google's Adwords advertising program."

April 2010: "Google's Rome-like worldview extends to how it will treat the location of customer data. Google is not offering U.S. businesses any specific assurance that their data will be stored in a U.S.-based data center."

April 2010: "Using coupons also lets the retailers get around Google hurdles. Google allows its search advertisers to see reports on which keywords are working well as a whole but not on how each person is responding to each slogan."

April 2010: "Google, which is based in Mountain View, Calif., is trying to make inroads in the business through its book digitization project and book search service."

March 2010: "While the discord between Apple and Google is in part philosophical and involves enormous financial stakes, the battle also has deeply personal overtones and echoes the ego-fueled fisticuffs that have long characterized technology industry feuds. (Think Intel vs. A.M.D., Microsoft vs. everybody, and so on.)"

February 2010: "The compliance handbook is just the latest in a series of leaks of similar documents from other companies. Yahoo, like Microsoft, reacted as if its secret sauce had somehow been spilled by letting curious users know the hows and whys of how the companies deal with lawful surveillance requests. Google, for all its crusading for internet freedom, refuses to say how often law enforcement comes searching for user data."

February 2010: "Most people regard typos as nuisances, just inconsequential mistakes that cause them to lose a second of time hitting the backspace key. But for Google, typos may equal big business, as Benjamin Edelman and Tyler Moore have estimated that they make the search giant $497 million per year."

August 2009: "PARIS — Italian competition authorities said Thursday that they were investigating Google, following complaints from publishers that the company was abusing its dominant position on the Internet to deny them a fair share of online advertising revenue."

July 2009: "In opening the investigation, the F.C.C. cited an article in The New York Times this week describing Google’s frustration in winning approval from Apple to distribute its iPhone applications through Apple’s App Store. Apple recently rejected Google’s effort to bring a service called Google Voice to the iPhone, and the company also rescinded its earlier approval of several applications created by third-party developers that worked with Google Voice."

July 2009: "Three advocacy groups have asked Google to commit to protect the privacy of readers in its book search service, which is poised for a major expansion under a pending class-action settlement. The groups, the Electronic Frontier Foundation, the American Civil Liberties Union and the Samuelson Law, Technology and Public Policy Clinic at the University of California, Berkeley, have asked Google to limit the data it collects about users’ reading habits, to commit to protect reader records by handing them over only in response to subpoenas or court orders, and to put into effect measures giving users control of their data."

July 2009: 'Regulators at the Federal Trade Commission have been investigating whether Google and Apple are violating antitrust laws by sharing two board members: Eric E. Schmidt, chief executive of Google, and Arthur D. Levinson, chief executive of Genentech. Under Section 8 of the Clayton Antitrust Act, companies with “interlocking directorates” face limits on sharing information through common board members.'

July 2009: "Rosetta Stone, the Arlington language-learning software firm, said yesterday it has filed a lawsuit against Google for trademark infringement, alleging the Internet search giant allowed other companies to use Rosetta Stone's trademark brand for online advertisements without permission."

April 2009: "A.P. executives said they were concerned about a variety of news forums around the Web, including major search engines like Google and Yahoo and aggregators like the Drudge Report that link to news articles, smaller sites that sometimes reproduce articles whole, and companies that sell packaged news feeds."

June 2009: "They have also forced Google to disable a function that lets the search engine suggest terms and on Wednesday night even briefly blocked access nationwide to Google’s main search engine and other services like Gmail. Some users were still having problems accessing Google sites on Thursday night."

May 2009: 'BERLIN — A German data protection official on Tuesday threatened Google, the world's largest search company, with “unspecified sanctions” if the company did not change its Street View panoramic photo mapping service to conform to the country’s strict privacy laws.'

June 2009: "Silicon Valley technology firms have historically been slow to forge relationships with the federal government. Microsoft reluctantly built a lobbying engine here to take on an antitrust battle a decade ago, after 20 years of neglecting Washington. Google did not assemble a robust policy team until two years ago, largely to lobby the Federal Communications Commission in last year's $20 billion spectrum auction."

May 2009: 'Google’s acceptance of such competitive uses of trademarks has irked many other companies, including the likes of American Airlines and Geico, which have filed suits against Google and settled them. Many brand owners say the practice abuses their brands, confuses customers and increases their cost of doing business.

June 2009: "SAN FRANCISCO — Silicon Valley was abuzz Wednesday with news that the Justice Department had begun an antitrust investigation into the hiring practices of some of the best-known companies in the technology and biotech industries, including Google, Apple, Yahoo and Genentech."

December 2008: "Google this week admitted that its staff will pick and choose what appears in its search results. It's a historic statement - and nobody has yet grasped its significance."

December 2008: "BERLIN — Microsoft offered Monday to abide by a European privacy panel’s request that it reduce the length of time it kept records of Web searches if its rivals, Yahoo and Google, did the same."

November 2008: "The most powerful and protean of these Internet gatekeepers is, of course, Google. With control of 63 percent of the world’s Internet searches, as well as ownership of YouTube, Google has enormous influence over who can find an audience on the Web around the world. As an acknowledgment of its power, Google has given Nicole Wong a central role in the company’s decision-making process about what controversial user-generated content goes down or stays up on YouTube and other applications owned by Google, including Blogger, the blog site; Picasa, the photo-sharing site; and Orkut, the social networking site. Wong and her colleagues also oversee Google’s search engine: they decide what controversial material does and doesn’t appear on the local search engines that Google maintains in many countries in the world, as well as on As a result, Wong and her colleagues arguably have more influence over the contours of online expression than anyone else on the planet."

November 2008: 'End-user license agreements (EULAs) are more invasive than ever. Disney put one out that's over 50 pages long—for a DVD of Sleeping Beauty. Even "don't be evil" Google took flack for the Chrome browser EULA, which proclaimed the corporation owned whatever you might post through it. Google changed that policy—eventually. But it still hangs on to plenty of information about its users, all the better to sell you stuff. All that sounds innocuous compared with full-blown identity theft, but identity theft wouldn't be a plague if our personal data weren't out there for the taking. And make no mistake: It's out there. Companies like PallTech—an online service for investigators and collection agencies—have databases with just about every American's name, address, date of birth, and Social Security number.',2817,2334782,00.asp

November 2008: "Google is awaiting confirmation that four employees will face charges in Italy for failing to stop the publishing of a video of a disabled teenager being bullied."

August 2008: "Why? Because without it, anyone can easily hack someone’s account and in two weeks it is going to get even easier. Mike Perry, a reverse engineer from San Francisco, announced his intention to release his Gmail Account Hacking Tool to the public. According to a quote at Hacking Truths, Perry mentioned he was unimpressed with how Google presented the SSL feature as less-than-urgent. It is urgent, and here’s why."

August 2008: "Online advertising networks -- particularly Google's -- are more dangerous than the fledgling plans and dreams of ISPs to install eavesdropping equipment inside their internet pipes to serve tailored ads to their customers, AT&T says."

July 2008: "Viacom and Google have reached an agreement about how information about YouTube users can be used as potential evidence in the ongoing copyright dispute."

April 2008: "Google on Thursday admitted that its ultimate goal in the recent 700 MHz spectrum auction was to drive up the price of the c-block, but denied that it had no intention of placing serious bids.",2817,2281382,00.asp

July 2008: "The issue came up again last week when Google was ordered by a court to turn over records of activity on YouTube, including the user names and Internet Protocol (IP) addresses of people who watched videos. A judge agreed with Viacom that the records could assist its case arguing that YouTube has infringed on its copyrights."

July 2008: "The devil's best trick is to persuade us that he doesn't exist, but Google only has to convince us that it's not evil. Nearing an agreement with Yahoo to grab the ailing company's search business, Google scripted a series of dramatic public events apparently designed to distract from the pending deal. These events emphasize network neutrality, an ever-changing regulatory ideal that Google thrust into the political spotlight two years ago. As entertaining as this spectacle is, regulators should not be fooled. They should apply traditional anti-monopoly standards, blocking the Google-Yahoo deal."

July 2008: 'The word “privacy” now appears on Google’s home page, with a link to the company’s privacy policy. With that one word, the Web search giant heads off the growing controversy over whether its previous practice ran afoul of a California law, the California Online Privacy Protection Act of 2003, which requires the operator of a commercial Web site that collects personal information to link to its privacy policy from its home page.'

July 2008: "Two months ago, Google held a series of secret focus groups with employees who have children in Google’s day care facilities. The purpose was to gauge their reaction to the company’s plan to raise the amount it charged for in-house day care by 75 percent."

July 2008: "SAN FRANCISCO — A federal judge has ordered Google to turn over to Viacom its records of which users watched which videos on YouTube, the Web’s largest video site by far."

July 2008: "In Google’s view, the deal with Yahoo is a supplier agreement involving competitors who also collaborate. In the modern economy, these sorts of arrangements are increasingly common and, Google notes, American antitrust authorities have routinely looked at such partnerships in recent years and blessed them."

July 2008: "The bloggers, most of them supporters of Senator Hillary Clinton and all of whom are critical of Obama, the presumptive Democratic presidential nominee, received a notice from Google last week saying that their sites had been identified as potential spam blogs."

June 2008: "SAN FRANCISCO — Microsoft, Google and PayPal, a unit of eBay, are among the founders of an industry organization that hopes to solve the problem of password overload among computer users."

June 2008: "The Internet may be changing that. In a novel approach, the defense in an obscenity trial in Florida plans to use publicly accessible Google search data to try to persuade jurors that their neighbors have broader interests than they might have thought."

June 2008: "But Free Press and Public Knowledge found that sometimes when a WOW subscriber visited Yahoo or Google, NebuAd faked an additional packet of data that appears to be the last part of the downloaded Google webpage. The extra packet included NebuAd-written JavaScript that directs users' browsers to a NebuAd-owned domain named, where the company drops tracking cookies from other domains and companies on the user's computer. These can be used later to deliver customized ads based off analysis of where people have gone on the web or what search terms they have used."

June 2008: "A variety of companies — from private health-care providers and insurance companies to big technology firms such as Microsoft and Google — are developing and launching sites, most of them free, that allow patients to keep personal health records. They can include everything from medical histories to test results, doctors' notes and prescriptions."

May 2008: "What’s one way that Google is different from AOL, Yahoo and Microsoft? It’s the only one of the big Internet companies that doesn’t put a link to its privacy policy on its home page."

May 2008: "Ad quality becomes a bigger issue in the coming weeks, as Google plans to subject advertisers to landing page load time assessments. Speedier pages, which will mean those without lots of plugged-in third-party content, will receive better ad quality scores."

April 2008: 'Under the banner of "net neutrality," Internet players such as Google (GOOG) argue that all digital bits are created equal and should be treated the same. In other words, transmission of a medical file to an emergency room doctor should be treated the same as, say, a Web search for Italian restaurants.'

April 2008: 'As part of a push toward greater individual control of health information, Microsoft and Google have recently begun offering Web-based personal health records. The journal article’s authors describe a new “personalized, health information economy” in which consumers tell physicians, hospitals and other providers what information to send into their personal records, stored by Microsoft or Google. It is the individual who decides with whom to share that information and under what terms.'

March 2008: 'This month, the company introduced a search-within-search feature that lets users stay on Google to find pages on popular sites like those of The Washington Post, Wikipedia, The New York Times, Wal-Mart and others. The search box appears when someone enters the name of certain Web addresses or company names — say, “Best Buy” — rather than entering a request like “cellphones.”'

March 2008: "He has sponsored three recently passed laws that relate to Internet security, but the pending bill is his first involving online advertising. Mr. Brodsky said he became concerned with advertising practices last spring when privacy activists contacted him about Google’s plan to buy DoubleClick, a company that delivers ads to Web sites. That deal, now worth about $3.2 billion, drew antitrust scrutiny but has recently cleared all regulatory hurdles; it was one of many that have helped consolidate consumer data in the hands of a few Internet companies."

March 2008: "Freedom of expression can be defined by what happens to the person with the most repugnant expression. Google may well find itself in a fight with someone printing information about the company or one of its executives that it strongly objects to. At that moment, in the middle of some drawn out battle, someone may be tempted to cut off the AdSense money to the offending site. At that moment, it could hold up the legal agreement as justification for that action."

February 2008: 'Inner City Press believes the action came as a delayed reaction to its questioning of Google's Michael T. Jones in late 2007 at a United Nations Development Program press conference. The question concerned whether or not "if Google was a member of the UN Global Compact, through which corporations sign up to principles of human rights including non-censorship."'

November 2007: "Seven months after it was hit with a $1 billion suit from Viacom (VIA), Google (GOOG) released its own content recognition system designed to scout out pirated clips (, 10/16/07) on its YouTube site. Days later, a consortium of media and Internet companies including Disney, Microsoft (MSFT), News Corp. (NWS), and General Electric's (GE) NBC issued guidelines for how Internet sites should fight piracy. Slippery Slope"

February 2008: 'Google takes a cut of AdSense revenue, which shows that it in part benefits from this kind of abuse of the Internet. However, Google recently announced it will not allow AdSense campaigns on "kited" domains.'

November 2007: 'The close relationship between Google and Mozilla leads to a number of serious conflicts of interest. The end result is that users' online privacy and security take a backseat to the protection of Google's revenue streams,' Soghoian wrote at CNet.

October 2007: No one except Google really knows for sure why PR dropped for these sites but it certainly looks like an extension of September's paid directory massacre. This time Google targeted some well-known sites in the search marketing world and mainstream news too.

August 2007: And earlier this week, my colleague, David Utter, dropped a new term on us: Search Neutrality. An interesting point was that Google argues (rightly, I might add) that the telecommunications industry cannot be trusted with the Internet without government oversight. Yet, Google maintains it most certainly can be trusted with our information because, well, 'the company says so.'

August 2007: Sadly, you can find ads for many of these suspect antispyware products on popular search engines. Typically, these ads appear as 'sponsored links,' 'sponsored sites,' or 'sponsor results' on Google, Yahoo, and Windows Live (the search engine behind Microsoft's's time for Google, Live, and Yahoo to look at their advertisers and take immediate action against deceptive products instead of accepting tainted ad dollars.

June 2007: Allegations by Google that Microsoft's new operating system unfairly disadvantages competitors has revived antitrust accusations against Microsoft and opened a front in a bitter war between the two technology giants.

June 2007: Google has said it is working on its own video-fingerprinting technology but hasn't announced a timetable for deployment. ...'We're always working on whatever we can think of to help copyright holders protect their rights,' says Glenn Brown, a Google lawyer.

June 2007: Google said in a statement that it takes privacy seriously and considered the privacy implications of its service before it was introduced on Tuesday. “Street View only features imagery taken on public property,” the company said. “This imagery is no different from what any person can readily capture or see walking down the street.”

April 2007: So how does Google decide what kind of pages get punished? That's where things get tricky. Google keeps the details of its decision-making a secret, since the company is trying to prevent sites from gaming the search engine. But it also means that site operators like Paul Sanar can offend Google and not know what they've done until its too late.

May 2007: MyEdge's success is based not only in creating reputation-boosting pages but also in convincing Google to float those sites to the first few pages of results, the only results that most Web users ever see. But gaming Google can be tricky. The search giant, which declined to comment on Reputation Defender's service, spends significant resources trying to prevent Web site owners from pushing up their ranking artificially. And it will punish sites it thinks are cheating by pushing them into the back pages of search results. (see 'Condemned To Google Hell').

May 2007: The patent says Google could also monitor people playing on any game console that hooks up to the internet, including the Sony PlayStation, Nintendo Wii and Microsoft's Xbox. It says information could be retrieved from previous game details saved on memory cards: 'Such saved information may be thought of state information, and offers a valuable source of information to the advertisers.',,2078061,00.html

January 2007: The initiative follows criticism of Google over its decision last year to set up a separate Chinese-language search engine that censored results for sensitive topics such as human rights and Tibet.

April 2007: The days of paying north of a buck for directory assistance over the phone may be coming to an end—at least if Google and a gaggle of startups have anything to say about it. One little-known company has already grabbed 5% of the business by offering free service. Now, the Web search leader is going public with its own version that lets callers search for business listings from a land-line or mobile phone. Google (GOOG) will even connect the call and text the number to the user's cell phone—all for no charge.

March 2007: A Prison Planet article last October reported a claim that Google, which hosts videos and blogs through its subsidiaries, is 'in bed' with the CIA, and the two have 'targeted websites for blackout'.

October 2006: We know of Google's love for law, courtesy of a New York Times report. Get enough case law built up in your favor, establish enough precedent to make future litigation over a particular point of law overwhelmingly on your side....Delisting a site from Google takes it out of Google's index. To the typical searcher, the site may as well not exist. Sure it's a doomsday weapon, but it is one Google has used many times.

March 2006: Google has repeatedly pooh-poohed click fraud, contending that it is a minor annoyance that it has under control with automated detection technology. At a meeting with analysts two weeks ago, chief executive Eric Schmidt said click fraud 'is not a material issue.' Co-founder Sergey Brin said such cases amount to 'a small fraction' of Google's ad clicks.

March 2006: A federal judge said yesterday that Google Inc. needs to turn over thousands of Web search records to the Department of Justice, which wants the information to prove that filtering software is ineffective at limiting children's access to online pornography.

February 2006: Google announced last month that it was launching a censored search engine to improve its service in China, where users say the government often blocks its regular site and the results it returns. The new search engine is the first in China to disclose to users when links are being blocked because of government restrictions.

February 2006: The issue has come to the fore because of a Justice Department request to four major Internet companies for data about their users' search queries. While America Online, Yahoo and Microsoft complied with the request, Google is resisting it. That case does not involve information that can be linked to individuals, but it has cast new light on what privacy, if any, Internet users can expect for the data trail they leave online.

January 2006: The Justice Department went to court last week to try to force Google, by far the world's largest Internet search engine, to turn over an entire week's worth of searches. The move, which Google is fighting, has alarmed its users, enraged privacy advocates, changed some people's Internet search habits and set off a debate about how much privacy one can expect on the Web.

December 2005: At what point has the music industry's fierce guarding of it's content gone too far? And how far does Fair Use protect Google as it seeks to index the world's information? The biggest blow-out of the year was between Google and publishers over the Google Book Search project. The next big blow-out may land Google in the sights of the music industry after the search company launched a music lyrics search function.

December 2005: Finally, around 9 p.m., Richard D. Parsons, chief executive of Time Warner told Eric E. Schmidt, chief executive of Google, that he would accept Google's recently sweetened offer. Google, which prides itself on the purity of its search results, agreed to give favored placement to content from AOL throughout its site, something it has never done before.

November 2005: Google says ad revenue isn't the point. The real aim is 'to let users embrace the Web as a medium of self-expression,' a spokesman says. Google lets them run wild. Yet Google edits and censors blog content all the time--to protect its own interests. The company, whose portentous corporate ethos includes the mantra 'Don't be evil,' snuffs out blogs that engage in 'phishing' (tricking people into revealing confidential information) and 'spam blogs' that skew Google's search results. Bloggers who sign up for its ad program (Google passes along 79% of sales, on average) must follow firm Google guidelines that limit references to drugs, alcohol, tobacco, gambling and even 'excessive profanity.'

September 2005: The interchange goes to the heart of a lawsuit filed in federal court in New York last week against Google and its Google Print Project. Brought by the 8,000- member Authors Guild, the suit seeks damages and an injunction to halt Google's project, claiming it violates copyright because authors have not first given permission to use their works.

September 2005: Late in 2004, Google made a surprise announcement about an incredibly ambitious project to digitize and index millions of published works, with the aid of Stanford University, the University of Michigan, Harvard University, Oxford University, and the New York Public Library. The project was/is expected to cost upwards of $200 million over at least 10 years.

March 2005: Has Google turned evil? Web pundit Dave Winer calls the search behemoth's new AutoLink feature "the first step down a treacherous slope that could spell the end of the Web." ZDNet's Steve Gillmor says it's "a pure land grab." Slashdot chimes in with the ultimate insult: "Is Google AutoLink Patent-Pending By Microsoft?"

February 2005: Official policy varies from company to company. Many of the larger e-mail and Web site providers, such as America Online, MSN Hotmail, Google's Gmail and EarthLink, allow for the transfer of accounts upon death with proper documentation, but plenty of others do not. Yahoo, for instance, over the past few weeks has found itself under fire for refusing to allow a Michigan father, John Ellsworth, whose son died in Iraq in November, to access his son's e-mail.

December 2004: Geico Corp. yesterday urged a federal judge in Alexandria to issue an injunction prohibiting Internet giant Google Inc. from selling ads based on searches using the Washington insurance giant's name, arguing the practice infringes on its trademark.


RoleNameTypeLast Updated
Owner of (partial or full, past or present) AdMob Organization Mar 16, 2010
Owner of (partial or full, past or present) AdScape Media Organization May 14, 2007
Opponent (past or present) Authors Guild Organization Jun 30, 2013
Owner of (partial or full, past or present) Blogger Organization Dec 1, 2008
Owner of (partial or full, past or present) Blogspot Organization Feb 14, 2008
Opponent (past or present) Consumer Watchdog Organization May 9, 2010
Status/Name Change from DoubleClick Organization Jun 30, 2011
Opponent (past or present) Eolas Technologies Organization Feb 10, 2012
Opponent (past or present) Organization Dec 14, 2010
Cooperation (past or present) HTC Corporation Organization Mar 3, 2010
Possible/Unclear Lodsys Organization Jul 17, 2011
Financial Supporter of (past or present) Cooperation (past or present) Mozilla Corporation Organization Nov 3, 2007
Opponent (past or present) MyTriggers Organization May 9, 2010
Cooperation (past or present) National Security Agency (NSA) Organization Sep 5, 2013
Opponent (past or present) Open Book Alliance Organization May 9, 2010
Owner of (partial or full, past or present) Orkut Organization Dec 1, 2008
Cooperation (past or present) Organization May 16, 2011
Opponent (past or present) Rosetta Stone Organization May 2, 2010
Financial Supporter of (past or present) Organization Aug 29, 2006
Opponent (past or present) Organization Mar 5, 2011
Possible/Unclear Waze Organization Jun 30, 2013
Owner of (partial or full, past or present) Webpass Organization Jul 3, 2016
Owner of (partial or full, past or present) YouTube Organization Jul 4, 2010
Owner of (partial or full, past or present) Zagat Organization Sep 10, 2011
Employee/Contractor/Fellow/Freelancer (past or present) Danah Boyd Person Jul 7, 2008
Organization Executive (past or present) Dr. Larry Brilliant M.D., M.P.H. Person Apr 14, 2007
Founded/Co-Founded by Sergey Brin Person Sep 21, 2004
Organization Executive (past or present) Vinton "Vint" G. Cerf Person Aug 29, 2006
Organization Executive (past or present) Matt Cutts Person Sep 8, 2008
Advised by (past or present) John Doerr MBA, MS Person Jul 27, 2006
Organization Executive (past or present) Wael Ghonim Person Feb 17, 2011
Director/Trustee/Overseer (past or present) Arthur D. Levinson Person Apr 2, 2010
Employee/Contractor/Fellow/Freelancer (past or present) Alex Macgillivray Esq. Person Jan 28, 2012
Organization Executive (past or present) Andrew McLaughlin Esq. Person Dec 1, 2008
Opponent (past or present) Carl Nolte Person Jun 30, 2013
Founded/Co-Founded by Larry Page Person Sep 21, 2004
Organization Executive (past or present) William F. Patry Esq. Person Jan 2, 2012
Opponent (past or present) Gary Reback Esq. Person May 23, 2010
Organization Head/Leader (past or present) Eric E. Schmidt Ph.D. Person Aug 27, 2003
Opponent (past or present) John M. Simpson M.A. Person May 9, 2010
Organization Executive (past or present) Kent Walker Esq. Person Dec 1, 2008

Articles and Resources

285 Articles and Resources. Go to:  [Next 20]   [End]

Date Resource Read it at:
Jul 10, 2016 Police used a robot to kill -- The key questions

QUOTE: While there are links to the discussion on the future of killer robots, known as LAWS (lethal autonomous weapons systems), there are also three important differences to keep in mind.

CNN (Cable News Network)
Jun 27, 2016 Dear Landlord: Don’t Rip Me Off When it Comes To Internet Access When building owners get kickbacks from big providers it’s the tenants who lose

QUOTE: Water and heat are regulated utilities. But when it comes to Internet access, people in apartments (called Multiple Dwelling Units, or MDUs) often have the worst of both worlds: all the limitations of a utility framework — no competition, no choices — with zero protections for consumers. That means unconstrained pricing. Network operators like Comcast, Time Warner Cable, and AT&T, in cahoots with developers and landlords, routinely use a breathtaking array of kickbacks, lawyerly games of Twister, blunt threats, and downright illegal activities to lock up buildings in exclusive arrangements.

Apr 14, 2016 Investigating the algorithms that govern our lives

QUOTE: Venkatasubramanian is a computer science professor at the University of Utah. He’s someone who thinks about algorithmic fairness, ever since he read a short story by Cory Doctorow published in 2006, called “Human Readable.” The story takes place in a future world, similar to ours, but in which all national infrastructure (traffic, email, the media, etc.) is run by “centralized emergent networks,” modeled after ant colonies. Or in other words: a network of algorithms. The plot revolves around two lovers: a network engineer who is certain the system is incorruptible, and a lawyer who knows it’s already been corrupted. “It got me thinking,” says Venkatasubramanian. “What happens if we live in a world that is totally driven by algorithms?”

Columbia Journalism Review (CJR)
May 27, 2014 Will ‘Evidence’ Show Google Stole Money From Publishers?

QUOTE: There are a lot of claims by AdSense publishers who say Google has not paid them what they’re owed. Recently, a person claiming to be an ex-Google employee described (at length) a plot by the company to keep from having to pay publishers, and shutting down their accounts ahead of payment dates. Since then, a lot of people have said this happened to them, and a class action suit has been launched against the company.

Oct 11, 2013 Google to Sell Users’ Endorsements

QUOTE: Google on Friday announced that it would soon be able to show users’ names, photos, ratings and comments in ads across the Web, endorsing marketers’ products. Facebook already runs similar endorsement ads. But on Thursday it, too, took a step to show personal information more broadly by changing its search settings to make it harder for users to hide from other people trying to find them on the social network.

New York Times
Oct 01, 2013 Google Accused of Wiretapping in Gmail Scans

QUOTE: Google, must defend itself against accusations that it is illegally wiretapping in the course of its everyday business — gathering data about Internet users and showing them related ads. The accusations, made over several years in various lawsuits that have been merged into two separate cases, ask whether Google went too far in collecting user data in Gmail and Street View, its mapping project.

New York Times
Sep 05, 2013 N.S.A. Foils Much Internet Encryption

QUOTE: The National Security Agency is winning its long-running secret war on encryption, using supercomputers, technical trickery, court orders and behind-the-scenes persuasion to undermine the major tools protecting the privacy of everyday communications in the Internet age, according to newly disclosed documents. The agency has circumvented or cracked much of the encryption, or digital scrambling, that guards global commerce and banking systems, protects sensitive data like trade secrets and medical records, and automatically secures the e-mails, Web searches, Internet chats and phone calls of Americans and others around the world...

New York Times
Jul 30, 2013 Now That It’s in the Broadband Game, Google Flip-Flops on Network Neutrality

QUOTE: In a dramatic about-face on a key internet issue yesterday, Google told the FCC that the network neutrality rules Google once championed don’t give citizens the right to run servers on their home broadband connections, and that the Google Fiber network is perfectly within its rights to prohibit customers from attaching the legal devices of their choice to its network....So in Google’s version of net neutrality, the FCC was the right to force Apple to let iPhone users connect to their home servers, but the FCC has no right to force Google to let its broadband subscribers run a home server.

Jun 25, 2013 NSA fact sheet on surveillance program pulled from Web after senators’ criticism

QUOTE: National Security Agency Director Gen. Keith B. Alexander acknowledged Tuesday that a fact sheet on the agency’s Web site inaccurately described the extent to which the communications of U.S. citizens are protected from the spy agency’s collection of e-mail and other material from technology companies.

Washington Post
May 01, 2013 Cellphone Thefts Grow, but the Industry Looks the Other Way

QUOTE: new nationwide database for stolen cellphones, which tracks a phone’s unique identifying number to prevent it from being activated, theoretically discouraging thefts. But police officials say the database has not helped....Some law enforcement authorities, though, say there is a bigger issue — that carriers and handset makers have little incentive to fix the problem.

New York Times
May 01, 2013 Google Glass, the beginning of wearable surveillance

QUOTE: imagine that millions of Americans walk around each day wearing the equivalent of a drone on their head: a device capable of capturing video and audio recordings of everything that happens around them. And imagine that these devices upload the data to large-scale commercial enterprises that are able to collect the recordings from each and every American and integrate them together to form a minute-by-minute tracking of the activities of millions....default mode is for all data to be automatically uploaded to cloud servers, where aggregation and back-end analytic capacity resides. So, who owns and what happens to the user's data?

CNN (Cable News Network)
Apr 07, 2013 The Slow Death of the American Author

QUOTE: The value of copyrights is being quickly depreciated, a crisis that hits hardest not best-selling authors like me, who have benefited from most of the recent changes in bookselling, but new and so-called midlist writers....Many people would say such changes are simply in the nature of markets, and see no problem if authors are left to write purely for the love of the game. But what sort of society would that be?

New York Times
Mar 16, 2013 The Internet is a surveillance state

QUOTE: ...we're being tracked all the time. Google tracks us, both on its pages and on other pages it has access to. Facebook does the same; it even tracks non-Facebook users. Apple tracks us on our iPhones and iPads....Increasingly, what we do on the Internet is being combined with other data about us. Unmasking Broadwell's identity involved correlating her Internet activity with her hotel stays.

CNN (Cable News Network)
Jan 04, 2013 On Google, F.T.C. Set Rules of War Over Patents

QUOTE: The [FTC's Google-Ed.] action by no means spells the end of the smartphone patent wars, a global conflict in which major corporations including Apple, Samsung and Google have spent billions amassing patent portfolios and then suing and countersuing one another in courts around the world. But legal experts say Google’s settlement with the F.T.C. signals progress in clarifying the rules of engagement in high-tech patent battles, and thus could ease them.

New York Times
Jan 03, 2013 Was The FTC Too Easy On Google? Too Hard? FTC will not take action on search practices

QUOTE: the FTC finally made an announcement regarding its investigation of Google for alleged anticompetitive conduct. The investigation is now closed. The Commission will not be pursing antitrust litigation, and Google escaped without fines, and will make some minor voluntary changes regarding its search business.... Google has agreed to change some of the business practices to resolve the FTC’s concerns including those related to patents and what the FTC alls its “misuse of patent protection to prevent competition.”

Dec 08, 2012 Court Orders Yelp User To Change Review. Slippery Slope?

QUOTE: Have you ever left a negative review of a business? Depending on what you say and how the business in question reacts, that freedom of speech thing you’ve grown so fond of may not be enough to hold up in a court of law.

Nov 30, 2012 Does Google the Link Lister Equal Google the Publisher?

QUOTE: s Google a publisher? Or is Google simply a displayer of links? Are these two things the same?...An Australian high court has found Google liable for libelous content tying a man to organized crime. Of course, Google didn’t create the article that made the references, it simply provided a link to it within its search results.

Sep 17, 2012 Patent Trolls Causing Serious Problems For Startups

QUOTE: although large companies tend to dominate patent headlines, most unique defendants to troll suits are small....To the extent patent demands tax innovation, then, they appear to do so regressively, with small companies targeted more as unique defendants , and paying more in time, money and operational impact, relative to their size, than large firms.

Aug 26, 2012 The Best Book Reviews Money Can Buy

QUOTE: "The wheels of online commerce run on positive reviews," said Bing Liu, a data-mining expert at the University of Illinois, Chicago, whose 2008 research showed that 60 percent of the millions of product reviews on Amazon are five stars and an additional 20 percent are four stars. "But almost no one wants to write five-star reviews, so many of them have to be created."

New York Times
Jul 04, 2012 In Silicon Valley, Chieftains Rule With Few Checks and Balances

QUOTE: Since Google went public in 2004 in a way that maintained control for its founders, the leaders of Silicon Valley have been chary about shareholder voting rights. In the latest wave of Internet initial public offerings, shareholder voting rights have become even more diminished.

New York Times

285 Articles and Resources. Go to:  [Next 20]   [End]