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Wine Institute


Self Description

May 2006: "WINE INSTITUTE is the public policy advocacy association of California wineries. Wine Institute brings together the resources of 915 wineries and affiliated businesses to support legislative and regulatory advocacy, international market development, media relations, scientific research, and education programs that benefit the entire California wine industry.

The unity of our industry is critical during these times of economic challenge and high public concern for health and social issues. Budgetary pressures at all levels of government present a constant threat of greater excise taxes that must be countered with a professionally managed, industry-wide effort.

The home office is in San Francisco, with offices in Sacramento, Washington DC, six regions of the U.S. that oversee the work of forty-five state contract consultants, and seven foreign countries. Eighty California vintners provide guidance for the Institute as members and alternates of the Board of Directors.

In addition to opposing franchise monopoly bills and seeking legislation that will allow wineries to ship limited quantities of wine direct to consumers, Wine Institute pursues numerous programs and community alliances and promotes sustainable business practices from the ground to the bottle. The intention is to reframe the entire social debate on wine in America by educating consumers and decision makers about wine's legitimate place in a healthy lifestyle."

http://www.wineinstitute.org/about/

Third-Party Descriptions

March 2006: "The Distilled Spirits Council of the United States, which represents liquor companies, and the Wine Institute also have voluntary guidelines for advertising and marketing."

http://www.nytimes.com/2006/03/29/business/media/29adco.html

Relationships

RoleNameTypeLast Updated
Cooperation (past or present) Distilled Spirits Council of the United States (DISCUS) Organization May 30, 2006

Articles and Resources

Date Fairness.com Resource Read it at:
Mar 29, 2006 Advertising: Critics Say Beer Spots Exploit Loopholes

QUOTE: Several consumer groups say that the voluntary standards set up by the Beer Institute, an industry trade group, are little more than a public relations ploy and do not go far enough in trying to cut down on beer ads seen by people under 21.

 New York Times