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Distilled Spirits Council of the United States (DISCUS)


Self Description

May 2006: "The Distilled Spirits Council of the United States, Inc. (DISCUS) is a national trade association representing producers and marketers of distilled spirits sold in the United States. Our members’ quality products include the full spectrum of distilled spirits such as Bourbon, Scotch and other whiskeys, vodka, gin, tequila, rum, brandy, cordials and liqueurs. The distillers take special pride in their products as well as in their efforts to encourage responsible beverage alcohol consumption by adults who choose to drink...

A Major Contributor to the Nation’s Economy
The fiscal impact of the distilled spirits industry reaches far beyond the distillery.

  • The distilled spirits industry generates $95 billion in U.S. economic activity annually.
  • Over 1.3 million people are employed in the United States through the manufacture, distribution and sale of distilled spirits.
  • Jobs within the distilled spirits industry account for more than $28 billion in U.S. wages."

Third-Party Descriptions

March 2006: "The Distilled Spirits Council of the United States, which represents liquor companies, and the Wine Institute also have voluntary guidelines for advertising and marketing."

http://www.nytimes.com/2006/03/29/business/media/29adco.html

Relationships

RoleNameTypeLast Updated
Financial Supporter of (past or present) Century Council Organization Aug 1, 2006
Cooperation (past or present) Wine Institute Organization May 30, 2006

Articles and Resources

Date Fairness.com Resource Read it at:
Mar 29, 2006 Advertising: Critics Say Beer Spots Exploit Loopholes

QUOTE: Several consumer groups say that the voluntary standards set up by the Beer Institute, an industry trade group, are little more than a public relations ploy and do not go far enough in trying to cut down on beer ads seen by people under 21.

 New York Times