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Organic Trade Association (OTA)

Self Description

Third-Party Descriptions

October 2016: "It could be. But it’s next to impossible for consumers to know for sure. And that’s an issue the $40 billion organic food industry wants the US government to tackle. The Organic Trade Association has asked the government to start regulating non-food products that boast organic marketing claims with the same rigor that’s applied to food."

November 2005: "The Organic Trade Association, an industry lobbying group that proposed the amendment and spent several months pushing for its adoption, says that the measure will encourage the continued growth of organic food."


RoleNameTypeLast Updated
Organization Head/Leader (past or present) Katherine DiMatteo Person Nov 2, 2005

Articles and Resources

Date Resource Read it at:
Oct 23, 2016 If your shampoo says “organic” on the label, it probably doesn’t mean anything (Buyer Beware)

QUOTE: for non-food items, such as shampoos, cosmetics, and textiles—there is no such certification process. The Federal Trade Commission has a “flexible” rule for industry, which requires marketers to have accurate and reliable science to back up their claims. But there is no formal definition for “organic” outside of food...

Jul 03, 2009 Purity of Federal 'Organic' Label Is Questioned

QUOTE: the USDA [organic food] program's shortcomings mean that consumers, who at times must pay twice as much for organic products, are not always getting what they expect: foods without pesticides and other chemicals, produced in a way that is gentle to the environment.

Washington Post
Jun 06, 2007 No Wild Oats for Whole Foods? Regulators want to block the merger, claiming it's bad for consumers, but industry experts disagree, citing healthy competition

QUOTE: The FTC wants to block the $670 million deal announced in February on the grounds that it would prove anticompetitive and harm consumers.

May 17, 2006 As 'organic' goes mainstream, will standards suffer? Advocates are cheered by the growing appeal of organic foods. But shoppers, confused by labels, don't always get what they think they paid for.

QUOTE: ...while some organic-food fans welcome its broadening appeal and availability, others worry that the entry of corporate behemoths...will weaken standards or squeeze out small farmers...consumers face a jumble of labels...with little to indicate how well those claims match reality.

Christian Science Monitor
Nov 01, 2005 What Is Organic? Powerful Players Want a Say

QUOTE: But as organic food enters the mainstream, evolving from an idealistic subculture rooted in images of granola and Birkenstocks, a bitter debate has ensued over what exactly the word "organic" should mean.

New York Times
May 11, 2004 10 Things Your Health Food Store Won't Tell You

QUOTE: As the demand for organic products has grown, a number of other eco-labels that imply health or environmental purity have also proliferated. Their true meanings range from the application of standards stricter than the USDA's organic rule to kinda-sorta organic to anything but organic...

Smart Money