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Association of Bridal Consultants (ABC)

Self Description

Third-Party Descriptions

December 2013: 'David M. Wood, president of the Association of Bridal Consultants, said part of the problem is that most brides are first-time shoppers. They are less informed about what a “fair” price is, or how long it should take to discover prices. (If you just spent two hours going through different bouquet and centerpiece pricing options at one florist, you might assume that it will take the same amount of time at other vendors and decide it’s too much of a hassle to shop around.) Because this event is (ideally) once in a lifetime, that also means that vendors can appeal to consumers’ sentimentality, urging them not to cheap out on the “most important” day of their lives. Because of similar concerns about guilt-tripping salespeople, the Federal Trade Commission requires funeral homes to provide its bereaved customers with an itemized price list.'

June 2009: 'In recent decades, a rise in what couples expect to spend on their wedding has boosted the wedding biz to a $120 billion industry, according to David Wood, president of the Association of Bridal Consultants. Today’s nuptials, costing $27,000 on average, tend to be “grander,” Wood says. And the grander the affair, the more a couple needs help putting it together. Enter the wedding planner, a profession that emerged in the 1950s. Once catering to the wealthy elite, wedding planners have gone mainstream in recent decades, doubling their numbers over the past three years to 20,000. Some 270,000 couples hired planners in 2006, up from 200,000 in 2003. Today, according to industry estimates, roughly 20 to 30 percent of weddings involve the use of a wedding planner.'


RoleNameTypeLast Updated
Organization Head/Leader (past or present) Gerard Monaghan Person Jul 22, 2005
Organization Head/Leader (past or present) David M. Wood Person Dec 16, 2013

Articles and Resources

Date Resource Read it at:
Dec 03, 2013 The Wedding Fix Is In

QUOTE: Wedding vendors seemed to be trying to size me up to figure out how much I’m willing to pay; consumer advocates say this is a common practice, as is charging more for a given service for a wedding than for a “family function” or “corporate event.”...forms of what economists call price discrimination; it sounds unfair, but it’s perfectly legal, and it’s easier to get away with in markets where there’s little price transparency and consumers are relatively uninformed.

New York Times
Jun 02, 2009 10 Things Wedding Planners Won't Tell You

QUOTE: 1. “Something old, something new—and everything over the top"....2. “You say you need a reference? Well, you’re looking at her"....3. “I’ll do whatever it takes to keep you calm, cool, and oblivious"....4. “I won’t necessarily be there on your big day"....

Smart Money
May 14, 2007 10 Things Your Wedding Planner Won't Tell You

QUOTE: Since wedding planning requires no formal training, anyone can hang out a shingle, and a growing number of former brides are doing just that.

Smart Money
Jun 01, 2000 Ten Things the Wedding Industry Won't Tell You

ABSTRACT: Weddings are planned meticulously for months — if not years — but all too often, the people hired to help carry out the plans are oblivious to the needs of the concerned parties.

Smart Money