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Neetzan Zimmerman


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Third-Party Descriptions

July 2016: 'rumours and lies are read just as widely as copper-bottomed facts – and often more widely, because they are wilder than reality and more exciting to share. The cynicism of this approach was expressed most nakedly by Neetzan Zimmerman, formerly employed by Gawker as a specialist in high-traffic viral stories. “Nowadays it’s not important if a story’s real,” he said in 2014. “The only thing that really matters is whether people click on it.” Facts, he suggested, are over; they are a relic from the age of the printing press, when readers had no choice.”'

https://www.theguardian.com/media/2016/jul/12/how-technology-disrupted-the-truth

Relationships

RoleNameTypeLast Updated
Employee/Contractor/Fellow/Freelancer (past or present) Gawker Source Jul 18, 2016

Articles and Resources

Date Fairness.com Resource Read it at:
Jul 12, 2016 How technology disrupted the truth

QUOTE: Social media has swallowed the news – threatening the funding of public-interest reporting and ushering in an era when everyone has their own facts. But the consequences go far beyond journalism....It seemed that journalists were no longer required to believe their own stories to be true, nor, apparently, did they need to provide evidence. Instead it was up to the reader – who does not even know the identity of the source – to make up their own mind. But based on what? Gut instinct, intuition, mood? Does the truth matter any more?

Guardian Unlimited