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AdMob, Inc.


Self Description

March 2010: "AdMob is one of the world's largest mobile advertising networks, offering solutions for discovery, branding and monetization on the mobile web. Mobile devices are a critical media platform and we are building the tools to let every business on earth leverage mobile.

We were founded in 2006 by an entrepreneur trying to solve a problem. Omar Hamoui wanted to build traffic for his mobile site. He encountered complexity and fragmentation - it was just too hard to engage users. AdMob was born to remove roadblocks and enable mobile web businesses. We’ve built technologies to enable media businesses in mobile and continue to invest in tools to enable the mobile environment.

Mobile presents a unique challenge and opportunity. We’re working on it!"

http://www.admob.com/home/about

Third-Party Descriptions

May 2010: 'Google has managed to squeak by most regulatory reviews. On Friday, the Federal Trade Commission approved Google’s $750 million acquisition of AdMob, a mobile advertising start-up. Staff members had initially planned to oppose the purchase, even saying in a statement that the deal “raised serious antitrust issues.” But the agency ultimately endorsed the deal, assuming that Apple’s entry in the market would facilitate competition.'

http://www.nytimes.com/2010/05/23/technology/23goog.html

March 2010: "Last fall, Apple made a formal bid to acquire AdMob, a rapidly growing mobile advertising company, for $600 million. AdMob specializes in developing ads that run inside mobile phone applications, like those on the iPhone."

http://www.nytimes.com/2010/03/14/technology/14brawl.html

Relationships

RoleNameTypeLast Updated
Owned by (partial or full, past or present) Google Organization Mar 16, 2010

Articles and Resources

Date Fairness.com Resource Read it at:
May 21, 2010 Sure, It’s Big. But Is That Bad?

QUOTE: “The government is finally onto the notion that they have to start asking questions about Google,” he said. “Google started off saying they were going to treat everything on the Web neutrally. That is the basis on which they secured dominance. And now they’ve changed the rules.”

 New York Times
Mar 12, 2010 Apple’s Spat With Google Is Getting Personal

QUOTE: Google and Apple had worked together to bring Google’s search and mapping services to the iPhone...Mr. Jobs, Mr. Schmidt and their companies are now engaged in a gritty battle royale over the future and shape of mobile computing and cellphones, with implications that are reverberating across the digital landscape.

 New York Times