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Radio Ratings Get More Scrutiny: Lawmakers Question Accuracy of Arbitron Data on Minorities

Date: July 1, 2009
Author: Mike Musgrove
QUOTE: The new system has caused turmoil in the radio industry; many stations that were popular under the former system have seen their ratings plummet under the new one. Arbitron says the devices give advertisers a more accurate and detailed look at a radio station's audience size, but some radio companies are complaining that the PPM service fails to include minority listeners.

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