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The Fight Over Drug Data Mining

Date: June 10, 2009
Author: Arlene Weintraub
QUOTE: IMS Health (RX) has built a lucrative niche collecting data on which drugs physicians prescribe, then selling the information to pharmaceutical companies....The court's ruling would quickly reverberate beyond the pharmaceutical industry, affecting virtually any business that uses information about consumer buying behavior to guide its sales strategies.

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-- payday solobest on September 29, 2018 10:47 AM (view details)

 
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