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'Naked Cowboy' can sue makers of M&Ms

Date: June 24, 2008
Author: Ekin Middleton
QUOTE: In February, the street performer filed a lawsuit against Mars Inc. and Chute Gerdeman Inc., after they released a video billboard showing a guitar-playing blue M&M dressed in a white cowboy hat, cowboy boots and underpants. The company also ran print ads showing a similar yellow M&M. Burck says in his lawsuit that he has registered trademarks to the Naked Cowboy name and likeness.

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