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E-Commerce Report: A New Tool From Google Alarms Sites

Date: March 24, 2008
Author: Bob Tedeschi
QUOTE: The problem, for some in the industry, is that when someone enters a term into that secondary search box, Google will display ads for competing sites, thereby profiting from ads it sells against the brand. The feature also keeps users searching on Google pages and not pages of the destination Web site...While the service could help increase traffic, some users could be siphoned away as Google uses the prominence of the brands to sell ads, typically to competing companies.

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