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Genetic Testing Gets Personal: Firms Sell Answers On Health, Even Love

Date: March 25, 2008
Author: Rick Weiss
QUOTE: This is the world of direct-to-consumer genetic testing, a peculiar mix of modern science, old-fashioned narcissism and innovative entrepreneurialism, all made possible by the government-sponsored Human Genome Project...The trend has critics warning that the market is becoming rife with hype. The field is effectively free of regulatory oversight, watchdogs note, and much of the science behind the results is still sketchy.

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