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Advertising: When a Corporate Donation Raises Protests

Date: March 13, 2008
Author: Stuart Elliott
QUOTE: The coalition, which includes the Campaign for a Commercial-Free Childhood, several pediatricians and Parents for Ethical Marketing, is asking the hospital to reconsider the decision made in June 2006 to accept the donation [from Abercrombie & Fitch}...“It is troubling that a children’s hospital would name its emergency room after a company that routinely relies on highly sexualized marketing to target teens and preteens,” the members of the coalition wrote...

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