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Advocacy groups keep advertisers on their toes

Date: January 29, 2008

Author: Bruce Horovitz

QUOTE: As if airing a superexpensive Super Bowl spot isn't fraught with enough risks, marketers face a new hazard that gained momentum last year: having a message attacked — or even hijacked — by an advocacy group.

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Article MetaInformation:

Key People:

• Kim Gandy
• Joe Solmonese
• Janet Jackson
• Justin Timberlake

Key Organizations:

• American Foundation for Suicide Prevention (AFSP)
• Anheuser-Busch Companies
• Gannett Co.
• General Motors Corporation (GM)
• Human Rights Campaign (HRC)
• National Organization for Women (NOW)
• National Restaurant Association (NRA)
• Nationwide Mutual Insurance Company
• PepsiCo

Subject & Geographic Categories:

• Media & Journalism
• North America
  • United States of America/USA

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