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As 'organic' goes mainstream, will standards suffer? Advocates are cheered by the growing appeal of organic foods. But shoppers, confused by labels, don't always get what they think they paid for.

Date: May 17, 2006
Author: Amanda Paulson
QUOTE: ...while some organic-food fans welcome its broadening appeal and availability, others worry that the entry of corporate behemoths...will weaken standards or squeeze out small farmers...consumers face a jumble of labels...with little to indicate how well those claims match reality.

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