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NBC's Drinking Problem

Date: December 18, 2001
Author: Joseph A. Califano Jr.
QUOTE: General Electric's NBC subsidiary became the first corporation to hit the bottle, ending more than 50 years of sobriety to self-medicate its bottom line with millions of dollars of TV commercials for hard liquor.It is attempting to dress its decision in the sheep's wool of responsibility...

ABSTRACT: Self-policing restrictions and tacit agreements have kept hard liquor advertising off the television airways for decades, but now in an age of declining advertising revenues, NBC has opened up Pandora's box by agreeing to air hard liquor spots in late evening airtime.

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