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It's Not All About You: What Privacy Advocates Don't Get About Data Tracking on the Web

Date: March 15, 2012
Author: Alexander Furnas
QUOTE: The privacy discourse frames the issue in an ego-centric manner, as a bargain between consumers and companies: the company will know x, y and z about me and in exchange I get free email, good recommendations, and a plethora of convenient services. But the bargain that we are making is a collective one, and the costs will be felt at a societal scale. When we think in terms of power, it is clear we are getting a raw deal: we grant private entities -- with no interest in the public good and no public accountability -- greater powers of persuasion than anyone has ever had before and in exchange we get free email.

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