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For $2 a Star, an Online Retailer Gets 5-Star Product Reviews

Date: January 26, 2012
Author: David Streitfeld
QUOTE: As the collective wisdom of the crowd displaces traditional advertising, the roaring engines of e-commerce are being stoked by favorable reviews. The VIP deal reflects the importance merchants place on these evaluations — and the lengths to which they go to game the system. Fake reviews are drawing the attention of regulators. They have cracked down on a few firms for deceitful hyping and suspect these are far from isolated instances.

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