You are here: Fairness.com > Resources > For $2 a Star, an Online Retailer G...

For $2 a Star, an Online Retailer Gets 5-Star Product Reviews

Date: January 26, 2012
Author: David Streitfeld
QUOTE: As the collective wisdom of the crowd displaces traditional advertising, the roaring engines of e-commerce are being stoked by favorable reviews. The VIP deal reflects the importance merchants place on these evaluations — and the lengths to which they go to game the system. Fake reviews are drawing the attention of regulators. They have cracked down on a few firms for deceitful hyping and suspect these are far from isolated instances.

Article MetaInformation:

Key People:
Key Organizations:
Subject & Geographic Categories:

Comments:

none
*User comments are posted without Fairness.com LLC's prior review or approval, and Fairness.com LLC takes no responsibility for them; please see our Conditions of Service Agreement.