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Think Inside the Box

Date: July 4, 2011
Authors: Dr. Steven Woloshin and Prof. Lisa M. Schwartz M.D.
QUOTE: Bombarded with pharmaceutical ads listing what seems like every conceivable side effect, American consumers might think they are already getting too much information. But they — and their doctors — are not getting what arguably matters most: independent, plain-English facts about the medication. Fortunately, there is a simple model for getting such information across.

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