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In Online Games, a Path to Young Consumers

Date: April 20, 2011

Author: Matt Richtel

QUOTE: companies, often selling sugar cereals and junk food, are using multimedia games, online quizzes and cellphone apps to build deep ties with young consumers...When these tactics revolve around food, and blur the line between advertising and entertainment, they are a source of intensifying concern for nutrition experts and children’s advocates — and are attracting scrutiny from regulators.

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Article MetaInformation:

Key People:

• Prof. Kelly Brownell
• Prof. Susan Linn
• Jeffrey "Jeff" Chester
• James U. McNeal

Key Organizations:

• Better Business Bureau Inc., Council of (BBB)
• Campaign for a Commercial-Free Childhood
• Center for Digital Democracy (CDD)
• Facebook
• Federal Trade Commission (FTC)
• General Mills
• Kellogg Company
• New York Times Company
• Rudd Center for Food Policy and Obesity
• Twitter
• Unilever

Subject & Geographic Categories:

• Businesses & Organizations
  • Industry-Specific Issues
    • Food / Restaurant
  • Sales & Marketing

• Health & Medicine
  • Food / Food Supplements

• Law & Justice
  • Informed Consent / Adult Competency

• Media & Journalism
  • Children and Media

• North America
  • United States of America/USA

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-- Shehroz Qasim on December 27, 2018 04:54 AM (view details)

 

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