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In Online Games, a Path to Young Consumers

Date: April 20, 2011
Author: Matt Richtel
QUOTE: companies, often selling sugar cereals and junk food, are using multimedia games, online quizzes and cellphone apps to build deep ties with young consumers...When these tactics revolve around food, and blur the line between advertising and entertainment, they are a source of intensifying concern for nutrition experts and children’s advocates — and are attracting scrutiny from regulators.

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