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Date Fairness.com Resource Read it at: Feb 15, 2012 FCC set to impose new limits on automated telemarketing calls
QUOTE: Under the new rules, telemarketers would have to get permission in writing before placing an automated call to a consumer. Currently, companies that have an established business relationship with a particular consumer can call them without permission.
CNN (Cable News Network) Jul 28, 2011 Useless Studies, Real Harm (Op-Ed)
QUOTE: In an age of for-profit clinical research, this is the new face of scandal. Pharmaceutical companies promote their drugs with pseudo-studies that have little if any scientific merit, and patients naïvely sign up, unaware of the ways in which they are being used.
New York Times Sep 13, 2009 FTC forces Sears, Kmart out of the spyware business
QUOTE: The Federal Trade Commission (FTC) has busted a strange set of spyware purveyors—US retailing giants Sears and Kmart.
Ars Technica Sep 06, 2009 Movie Studios See a Threat in Growth of Redbox
QUOTE: Furious about a potential cannibalization of DVD sales and a broader price devaluation of their product, three studios (20th Century Fox, Warner Brothers and Universal) are refusing to sell DVDs to Redbox [a video rental vending machine company] until at least 28 days after they arrive in stores.
New York Times Sep 05, 2009 Parental control company sells data on what kids say (Safe and Secure)
QUOTE: A software product sold to protect children from predators, cyberbullying, and visiting inappropriate Web sites is also collecting information about what the kids are saying, and its publisher is selling that data...
CNET Sep 04, 2009 For Your Health, Froot Loops
QUOTE: He [nutritionist Walter C. Willett] said the criteria used by the Smart Choices Program were seriously flawed, allowing less healthy products, like sweet cereals and heavily salted packaged meals, to win its seal of approval.
New York Times Sep 02, 2009 The Fix Is In: The hidden public-private cartel that sets health care prices.
QUOTE: Fundamentally, the entire payment model of American health care drives medical centers, doctors, and hospital managers to push for more fancy procedures at the expense of primary care doctors.
Slate Aug 19, 2009 Report: HPV vaccine may be going to the wrong women
QUOTE: some doctors now question whether the [HPV] vaccine has been overpromoted to affluent women who need it least instead of patients most at risk of dying from the disease.
USA TODAY Aug 19, 2009 UBS deal cracks door on banking secrecy worldwide (Rebuilding the Economy)
QUOTE: The amount of global wealth stashed in tax-haven nations is staggering and largely uncontrolled, financial experts say.
Christian Science Monitor Aug 19, 2009 Leagues See Bloggers in the Bleachers as a Threat
QUOTE: The Southeastern Conference, home to some of the nation’s most prominent and lucrative university athletic programs, has issued rules in the past week prohibiting fans from distributing photographs or video of its games in real time for commercial use.
New York Times Aug 18, 2009 A Scheme For Protecting Content
QUOTE: Intertrust holds a treasure trove of patents that help content owners manage digital rights; it has spent five years and tens of millions of dollars developing a standard called Marlin, which aims to keep content secure in a way that legitimate consumers won't find offensive.
Forbes Jul 27, 2009 Big Tobacco's New Targets
QUOTE: In Africa the battle for the hearts, minds and lungs of new smokers is being waged particularly aggressively.
Time Magazine Jul 26, 2009 Lawmakers Seek to Curb Drug Commercials
QUOTE: For some legislators and consumer advocates, the [drug] ads are a daily reminder of a health care system run amok. Critics contend that drug ads are intended to prompt people to diagnose themselves with chronic quality-of-life problems like insomnia or restless leg syndrome; lead people to pressure their doctors for prescriptions for expensive brand-name drugs to treat these conditions; and steer people away from cheaper generic pills.
New York Times Jul 16, 2009 United plan could put huge costs on passengers
QUOTE: United notified a small number of travel agents that starting July 20 they would be required to buy tickets for their customers with cash rather than through the airline's credit-card system... Industry analysts and travel agents soon cried foul, saying the move could shift hundreds of millions of dollars in costs from the airline to its passengers and travel agencies.
Christian Science Monitor Jul 15, 2009 Retailer Knockoffs Abound in India
QUOTE: as brands look to India as one of the few opportunities for growth in an anemic global market, foreign companies and governments alike are protesting the country’s lack of intellectual property protections...
New York Times Jul 14, 2009 Can Corporate Funding Save Endangered College Classes?
QUOTE: Could the next step in saving American education be Introduction to Nutrition, Sponsored by McDonald's or PricewaterhouseCoopers' Financial Accounting 101?
Time Magazine Jul 14, 2009 Brokering Peace Between Brand Owners and Domainers (Bits)
QUOTE: the proposal [in the Icann meeting] by a group of intellectual property lawyers about how to handle domains with trademarks — there was at least one agreement from nearly all sides: The current approach, which is based on an arbitration proceeding, is broken.
New York Times Jul 12, 2009 The Paradox of Privacy (Media Cache)
QUOTE: While attitudes toward privacy can appear paradoxical, the seeming contradiction is really about something else: control
New York Times Jul 07, 2009 When advertising meets surveillance (IInnovation)
QUOTE: With electronic billboards, processing power, cameras and other sensors becoming ever cheaper, it's become possible to manufacture products that allow web-like targeting in the real world.
New Scientist Jun 15, 2009 Tobacco Regulation Is Expected to Face a Free-Speech Challenge
QUOTE: The marketing and advertising restrictions in the tobacco law that Congress passed last week are likely to be challenged in court on free-speech grounds. The controversy... involves tension between the right of tobacco companies to communicate with adult smokers and the public interest in preventing young people from smoking.
New York Times Jun 12, 2009 Lilly Sold Drug for Dementia Knowing It Didn’t Help, Files Show
QUOTE: Eli Lilly & Co. urged doctors to prescribe Zyprexa for elderly patients with dementia... even though the drugmaker had evidence the medicine didn’t work for such patients...
May 25, 2009 Robocall case sheds light on a secretive industry
QUOTE: court documents filed this month in a Federal Trade Commission case against a Florida company -- Transcontinental Warranty Inc. -- provide what authorities say is a look inside a telemarketing operation [robocalls] that used widespread recorded calls and misrepresentations in selling its product.
Los Angeles Times Dec 24, 2008 Separating Real From Fake on the Internet
QUOTE: What responsibility, if any, does a marketer have to disclose its involvement in a Web site that promotes its products?....As the Web becomes an important component of brand identity for companies and a digital extension of identity for consumers, determining what is real and what is fake becomes even more crucial.
New York Times Nov 28, 2008 Baidu Vows to Overhaul After Search Scandal
QUOTE: China's Internet search leader Baidu said on Friday it will overhaul operations after state media said it allowed unlicensed medical services to buy high search rankings to win more customers.
PC Magazine Aug 19, 2008 Drug Makers' Push Leads to Cancer Vaccines' Rise
QUOTE: In two years, cervical cancer has gone from obscure killer confined mostly to poor nations to the West’s disease of the moment... The lightning-fast transition from newly minted vaccine to must-have injection in the United States and Europe represents a triumph of what the manufacturers call education and their critics call marketing.
QUOTE: In response to a survey answered by 500 privacy and 900 marketing executives in industries ranging from health care to financial services, more than a third of marketing execs said they don't place any limits on the data they share with third parties, such as e-mail marketing agencies or online advertisers.
Forbes May 16, 2008 Avoiding Customer Deception: If they don't trust you, why would they come back?
QUOTE: misleading customers is just not a smart move if you ask me. Be up front with them and you will earn trust, and trust will earn you repeat business.
SmallBusinessNewz May 13, 2008 Cigarette Bill Treats Menthol With Leniency
QUOTE: But those new strictures would exempt menthol — even though menthol masks the harsh taste of cigarettes for beginners and may make it harder for the addicted to kick the smoking habit. For years, public health authorities have worried that menthol might be a factor in high cancer rates in African-Americans.
New York Times Feb 25, 2008 Pirates of the Third Screen: Why treating customer marketers like thieves could turn them into an angry mob
QUOTE: Last month's online scrap between Scrabble trademark owners Hasbro and Mattel, and the makers of Scrabulous, an unauthorized online version of Scrabble, has some implications for the future of mobile marketing. As far as Hasbro and Mattel were concerned, Scrabulous was a simple case of piracy. But what they saw as a threat should have been a triple-word score. Someone else had created a digital version of Scrabble, and amassed 2.3 million people who played it every day. It was an amazing user-generated ad campaign. All Hasbro and Mattel had to do was swoop in with their checkbooks and make it legit. Instead, they fired their self-proclaimed agency, an army of passionate Scrabble fans.
AdWeek Oct 19, 2007 The Spinal Tap Economy: What's really wrong with the ultra-rich
QUOTE: But now the credit crunch, poor housing market, and slowing economy may bring a halt to the trading-up trend. Luxury is no longer something that unites Americans, but rather something that separates them.
Newsweek Jul 14, 2007 Market Forces Cited in Lymphoma Drugs’ Disuse
QUOTE: Non-Hodgkin’s lymphoma is the fifth most common cancer in the United States, with 60,000 new cases and almost 20,000 deaths a year. But fewer than 2,000 patients received Bexxar or Zevalin last year, only about 10 percent of those who are suitable candidates for the drugs.
New York Times Jan 22, 2007 Driving for Dollars: Would a Porsche at any other other price drive as sweet?
QUOTE: it's hard to know when we're paying for image and when we're paying for usable features. Consider the issue of upscale clones -- cars that are essentially the same when it comes to engineering and many of the basic mechanicals...
Bankrate.com Jan 09, 2007 Drink Up to Slim Down?
QUOTE: "the federal government imposed stiff fines on some well-known marketers of weight loss pill for deceptive marketing....A new green tea beverage is drawing sharp criticism from scientists and from a consumer group that says the drink's promotional material implies that it could help with weight loss."
Washington Post Jun 25, 2006 The hidden economy: Embedded in everything from cellphone bills to car-rental contracts, ''hidden fees" are hiding in plain sight. Two economists explain why they're likely to stay that way.
QUOTE: Getting nailed by a hidden fee is one of the great annoyances of modern life. But, if it's any consolation, the fees have also raised fascinating questions for economists: Why, for example, don't companies compete on all costs, including the ones in fine print?
Boston Globe Jun 12, 2006 For Wal-Mart, Fair Trade May Be More Than a Hill of Beans: Retail Giant Looks at Link With Coffee Farmer
QUOTE: Wal-Mart is in the midst of overhauling its tightfisted image to win over shoppers searching for more than low prices... Now...it is embarking on one of its most radical undertakings to date: fair trade.
Washington Post Jan 11, 2006 Drug Makers Scrutinized Over Grants
QUOTE: A Congressional investigation of the money that drug companies give as supposed educational grants has found that the payments are growing rapidly and are sometimes steered by marketing executives to doctors and groups who push unapproved uses of drugs.
New York Times Sep 06, 2005 California says 'no' to junk-food sales in schools: A statewide ban against certain vending machine snacks in public schools would be the first of its kind.
QUOTE: California is poised to ban sales of soda and fast foods on public school campuses....beveragemakers, as well as some civil libertarians say the moves are well-motivated but interject themselves inappropriately between younger children and their parents.
Christian Science Monitor Jul 20, 2005 Do Not Call list under attack, activists say: Battle brewing as telemarketers ask FCC to nullify tough state laws
QUOTE: They’re back. Or they might be, those pesky telemarketing calls, after nearly two years of peaceful, interruption-free dinners. That's the warning a consumer protection group is about to issue.
MSNBC May 24, 2005 Critics take aim at 'Star Wars' meals: Report: Group wants Burger King to pull movie-themed children's meals due to film's PG-13 rating.
QUOTE: ...Dove Foundation is urging Burger King to pull the "Star Wars"-themed Kids Meals from its restaurants because the film is not appropriate for the meals' target market of children ages 4 to 9.
CNN (Cable News Network) Apr 28, 2005 Ads That Know What You Want
QUOTE: ...even if advertisers don't know your name, they may still know an awful lot about you -- including your IP address, geographic location and where you spend your time online.
Wired Dec 05, 2004 The Hidden (in Plain Sight) Persuaders
QUOTE: So corporations frustrated at the apparent limits of ''traditional'' marketing are increasingly open to word-of-mouth marketing. One result is a growing number of marketers organizing veritable armies of hired ''trendsetters'' or ''influencers'' or ''street teams'' to execute ''seeding programs,'' ''viral marketing,'' ''guerrilla marketing.''
New York Times Jun 06, 2003 For frequent fliers, more miles and fewer seats
QUOTE: 'They just start to collect [frequent flier] miles," he said. "It's only when they try to redeem them that they realize there are problems.'
International Herald Tribune (IHT) Apr 28, 2003 3 E-Mail Providers Join Spam Fight: AOL, Microsoft, Yahoo Seek Ways to Curtail Unwanted Solicitations
QUOTE: Such an alliance is rare in the competitive world of consumer technology and is testimony to the devastating effect spam has on digital communications....The easy creation of e-mail accounts that are often free allow bulk e-mailers to spam using AOL, Microsoft or Yahoo accounts.
Washington Post Apr 27, 2003 U.S. Warns Drug Makers on Illegal Sales Practices
QUOTE: The warning came as the government issued a compliance guide for the drug industry, telling manufacturers that they must not offer any financial incentives to doctors, hospitals, insurers or pharmacists to encourage or reward the prescribing of particular drugs.
New York Times Apr 26, 2003 Blacklisted E-Mailers Sue Anti-Spam Groups
QUOTE: EMarketersAmerica.org, a nonprofit Florida corporation, charges that spam-tracking groups falsely accuse legitimate marketers of being spammers and ruin their businesses by blacklisting and harassing them.
Washington Post Apr 16, 2003 Security Biz Thrives on Fear
QUOTE: "...If no one harps on risk, no one will spend money on new worm-detection software, authentication systems, next-generation smartcards and consultants trained to detect the holes in corporate security systems."
Wired Mar 18, 2003 U.S. Seeks $289 Billion in Cigarette Makers' Profits
QUOTE: the Justice Department asserts...that the major cigarette companies are running what amounts to a criminal enterprise by manipulating nicotine levels, lying to their customers about the dangers of tobacco and directing their multibillion-dollar advertising campaigns at children.
New York Times Mar 17, 2003 Privacy Advocates Increase Efforts to Restrict Banks' Data Sharing
QUOTE: Privacy advocates are stepping up an effort to require California's banks and other financial institutions — either through legislation or a referendum — to get consumers' permission before sharing or selling their financial data.
New York Times Jan 01, 2003 Branded: The Bullying and Selling of Teenagers
QUOTE: "...some of the forces, Alissa Quart explains in Branded, that turn teens into "victims of the contemporary luxury economy."
Perseus Books Group Nov 21, 2002 Lego Site Irks Maori Sympathizer
QUOTE: A website for fans of Lego's Bionicle action figures has come under attack from a person angry at the use of Maori words on the website.
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