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Date Fairness.com Resource Read it at:
Nov 08, 2006 Exit-Poll Withdrawal and Rage at the Machines

QUOTE: "the exit pollers.... Determined not to let faulty results out early, they denied themselves all contact with the outside world... Frustrated by these circumstances, the chatterers pondered their limited options and settled on an alternative game: They would complain about the election results -- in advance."

Washington Post
Apr 10, 2005 Our Ratings, Ourselves

QUOTE: Change the way you count, for instance, and you can change where the advertising dollars go, which in turn determines what shows are made and what shows then are renewed. Change the way you count, and potentially you change the comparative value of entire genres (news versus sports, dramas versus comedies) as well as entire demographic segments (young versus old, men versus women, Hispanic versus black).

New York Times
Jan 01, 1111 20 Questions A Journalist Should Ask About Poll Results (Third Edition)

QUOTE: The results of the well-conducted scientific poll provide a reliable guide to the opinions of many people in addition to those interviewed – even the opinions of all Americans. The results of an unscientific poll tell you nothing beyond simply what those respondents say. By asking these 20 questions, the journalist can seek the facts to decide how to report any poll that comes across the news desk.

National Council on Public Polls (NCPP)