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55 Articles and Resources. Go to: [Next 5]

Date	Fairness.com Resource	Read it at:
Aug 04, 2012	Against Enthusiasm: The epidemic of niceness in online book culture. QUOTE: The problem with Liking is that it’s a critical dead-end, a conversation nonstarter. It’s opinion without evidence—or, really, posture without opinion....A better literary culture would be one that's not so dependent on personal esteem and mutual reinforcement. It would not treat offense or disagreement as toxic.	Slate
Jun 01, 2012	Publishing’s Virtue: On the whole, book publishers are a decent lot. QUOTE: without quality, price, convenience, or the threat of punishment, how can publishers convince people to do the right thing and buy? Basically, with an appeal to decency: you should buy our goods because it’s the right thing to do....Even publishers owned by giant corporations deal with their writers on industry-standard terms that really do see to it that the money a customer hands over for a product finds its way into the creator’s bank account.	Publishers Weekly
Feb 16, 2012	Discounting Bad Reviews QUOTE: “If you would like to keep this item, we could refund you $7.99 and offer 1 year warranty. but could you please change the feedback rate to 4?..."...It is hard not to suspect that across the Internet, a lot of unhappy customers are being bought off this way.	New York Times
Jan 26, 2012	For $2 a Star, an Online Retailer Gets 5-Star Product Reviews QUOTE: As the collective wisdom of the crowd displaces traditional advertising, the roaring engines of e-commerce are being stoked by favorable reviews. The VIP deal reflects the importance merchants place on these evaluations — and the lengths to which they go to game the system. Fake reviews are drawing the attention of regulators. They have cracked down on a few firms for deceitful hyping and suspect these are far from isolated instances.	New York Times
Sep 25, 2011	Controversy erupts over Campus Republicans bake sale plans QUOTE: baked goods will be sold to white men for $2.00, Asian men for $1.50, Latino men for $1.00, black men for $0.75 and Native American men for $0.25. All women will get $0.25 off those prices....a statement about pending legislation that would let the California universities consider race or national origin during the admission process.	CNN (Cable News Network)
May 12, 2011	Facebook's failed Google smear: Stupidity squared QUOTE: In the universe of things that are not very bright, there are three basic categories: stupid, really stupid, and how-do-you-even-manage-to-get-your-pants-on-every-morning stupid. Now there's a fourth category: Facebook stupid. The world's largest social network earned this sobriquet via its shocking-yet-laughable attempts to launch a smear campaign against Google.	InfoWorld
May 07, 2011	In Rarity, a Player Speaks Out for Gay Rights QUOTE: (Sean Avery) recently recorded a video, becoming one of only a few active athletes in American team sports to voice support for gay rights, and is believed to be the first in New York to publicly advocate for same-sex marriage... Homosexual slurs remain in use to insult opponents and officials.	New York Times
May 15, 2010	Toyota had attack plan against congressional testimony, documents show QUOTE: Toyota officials sought to develop a public relations campaign to attack the credibility of key witnesses who have testified before Congress about acceleration problems with the company's cars...	Washington Post
Apr 08, 2010	Complicating Relationships in Media: Apple, NY Times Dealings Raise Questions QUOTE: By appearing on stage at the Apple event and by launching an iPad app that the Times wants to monetize in every possible way — an app from which Apple will likely make money as well — the Times is becoming more of a business partner with a company it covers incessantly.	MediaActive
Mar 29, 2010	Reputations at stake, companies try to alter word of mouth online QUOTE: Liu said Yelp's salespeople phoned repeatedly, telling her that if she advertised on the site, negative reviews would move lower on Scion's page and positive reviews would move up. Liu decided to fight back, joining nine other businesses this month in a class-action lawsuit against Yelp alleging similar tactics -- claims that Yelp executives deny.	Washington Post
Nov 14, 2009	Apple Wouldn’t Risk Its Cool Over a Gimmick, Would It? (Digital Domain) QUOTE: ...Apple is seeking a patent for technology that displays advertising on almost anything that has a screen of some kind: computers, phones, televisions, media players, game devices and other consumer electronics.	New York Times
Sep 06, 2009	Gadget Makers Can Find Thief, but Don’t Ask QUOTE: many tech companies will not disclose information about the new owners of missing devices unless a police officer calls with a search warrant. Even a request to simply shut down service — which would deter thieves by rendering their pilfered gadget useless — is typically refused.	New York Times
Sep 02, 2009	Movie studios again demand HDTV disabling powers from FCC QUOTE: "The vast majority of consumers would not have to purchase new devices to receive the new, high-value content contemplated by MPAA's" request, the group [MPAA] assures the FCC.	Ars Technica
Sep 02, 2009	High Stakes for Merck in Litigation on Fosamax QUOTE: Drug executives, product liability lawyers and Wall Street analysts are closely watching a jury trial in New York over medical problems associated with Fosamax, a drug from Merck... It is the first of about 900 state and federal cases pending against Merck in which plaintiffs claim that taking Fosamax caused them to develop a rare problem called osteonecrosis of the jaw.	New York Times
Sep 02, 2009	No, the Treadmill Isn’t Also a Shoe Buffer QUOTE: Should health club personnel give members unsolicited advice... or should they mind their own business?	New York Times
Aug 25, 2009	Herbicide Found in Water May Pose Greater Danger (Green) QUOTE: Drinking water containing a common herbicide could pose a greater public health risk than previously thought because regular municipal monitoring doesn't detect frequent spikes in the chemical's levels...	Washington Post
Aug 19, 2009	Twitter Effect rattles Hollywood: Avalanche of raves or pans can be set off before credits stop rolling QUOTE: While word of mouth could always make or break a movie, it usually took days to affect the box office. But the rise of social networking tools like Twitter may be narrowing that time frame to mere hours.	Baltimore Sun
Aug 17, 2009	'The Clunkers of the Power-Plant World:' Old Coal-Fired Facilities Could Escape New Rules (Green) QUOTE: Many public health and environmental advocates say too little attention has been paid to facilities such as Fisk and Crawford (power plants in Chicago) -- "legacy" plants grandfathered in under the 1977 Clean Air Act and largely exempted from its requirement that facilities use the best pollution-control technology.	Washington Post
Aug 16, 2009	Job Search Firms: Big Pitches and Fees, Few Jobs QUOTE: Mr. [Kerry] Fischman’s experience highlights the vulnerability of job seekers as they cast about for help in the most difficult job market in decades and encounter a bewildering and largely unregulated array of individuals and businesses offering assistance. While some customers have benefited from their work, others have accused the companies of using misleading sales tactics.	New York Times
Aug 11, 2009	Firmly hooked: Is it good if bosses feel strongly for the firm? (Business.view) QUOTE: GETTING bosses to act in the best interests of a company’s shareholders has long been one of capitalism’s trickiest problems...	Economist
Aug 11, 2009	Can I make copies of my DVDs? One reader wants to know how to replace his damaged DVD movies and music CDs (Gripe Line) QUOTE: let's start with the loaded part of the question: "We all know that it's illegal to make copies of CDs and DVDs." I don't think we do know that. In fact, I [Christina Wood] think there is a lot of confusion about this.	InfoWorld
Aug 06, 2009	No More Perks: Coffee Shops Pull the Plug on Laptop Users: They Sit for Hours and Don't Spend Much; Getting the Bum's Rush in the Big Apple QUOTE: a decade-old love affair between coffee shops and laptop-wielding customers is fading.	Wall Street Journal, The (WSJ)
Aug 06, 2009	Magic numbers: The SEC fines GE QUOTE: The SEC had accused GE of bending “accounting rules beyond breaking point” in order to avoid disappointing results on four occasions in 2002 and 2003.	Economist
Aug 06, 2009	Big Insurance, Big Tobacco and You QUOTE: the insurance industry is taking these [consumer fraud, incorrect statistics] and other flim-flams straight from the tobacco industry's playbook.	PR Watch
Aug 02, 2009	Our Privacy, Your Business (Defcon) QUOTE: Big business,[privacy expert Andrea] Matwyshyn says, needs to do a much better job of keeping customers abreast of how they're dealing with big security threats.	Forbes
Jul 18, 2009	Drivers and Legislators Dismiss Cellphone Risks (Driven to Distraction Part 2 of 3) QUOTE: [Americans] increasingly use phones, navigation devices and even laptops to turn their cars into mobile offices, chat rooms and entertainment centers, making roads more dangerous. A disconnect between perception and reality worsens the problem. New studies show that drivers overestimate their own ability to safely multitask, even as they worry about the dangers of others doing it.	New York Times
Jul 16, 2009	A Hollywood Blogger Feared by Executives QUOTE: In the three years since she [Nikki Finke] started Deadline Hollywood Daily, a daily blog about the entertainment business, her combination of old-school skills — she is a relentless reporter — and new-media immediacy has made her a must-click look into the ragingly insecure id of Hollywood.	New York Times
Feb 05, 2009	Beneath Cash4Gold's shiny veneer, a dull reality (Technology) QUOTE: beneath the shiny veneer lies a dull reality: Cash4Gold is essentially a buyer of scrap metal. And scrap doesn’t fetch much on the open market.	Los Angeles Times
Dec 24, 2008	Separating Real From Fake on the Internet QUOTE: What responsibility, if any, does a marketer have to disclose its involvement in a Web site that promotes its products?....As the Web becomes an important component of brand identity for companies and a digital extension of identity for consumers, determining what is real and what is fake becomes even more crucial.	New York Times
Mar 31, 2008	As TV Goes Digital, Some Viewers May Be in the Dark QUOTE: The digital conversion presents a huge logistical and technical hurdle for the communities whose dependence on rabbit-ear-style analog TVs are high, but whose understanding of how to manage the change is low [...] Debra Berlyn, a consultant for AARP, said there is also concern that older consumers might be vulnerable to sales pitches for new, expensive TVs instead of the cheaper converter-box option.	Washington Post
Feb 25, 2008	Pirates of the Third Screen: Why treating customer marketers like thieves could turn them into an angry mob QUOTE: Last month's online scrap between Scrabble trademark owners Hasbro and Mattel, and the makers of Scrabulous, an unauthorized online version of Scrabble, has some implications for the future of mobile marketing. As far as Hasbro and Mattel were concerned, Scrabulous was a simple case of piracy. But what they saw as a threat should have been a triple-word score. Someone else had created a digital version of Scrabble, and amassed 2.3 million people who played it every day. It was an amazing user-generated ad campaign. All Hasbro and Mattel had to do was swoop in with their checkbooks and make it legit. Instead, they fired their self-proclaimed agency, an army of passionate Scrabble fans.	AdWeek
Feb 19, 2008	Defender in the Case of a Slain 7-Year-Old Girl Has His Admirers: Other Lawyers QUOTE: Whatever it takes to acquit Nixzmary’s stepfather, Cesar Rodriguez, of one of the more notorious child murders in the city’s recent history, Mr. Schwartz says he is morally and professionally obligated to try it, if it is legal. In Mr. Schwartz’s ethical universe, the decision to represent Mr. Rodriguez has the air of a sacred mission.	New York Times
Sep 02, 2007	Airing Their Differences About Pay for Play: Musicians and Radio Owners Turn Up the Volume In Debate Over Royalties vs. Free Promotion QUOTE: Artists such as Judy Collins, Don Henley, Tony Bennett and Sam Moore (of the R&B duo Sam & Dave) argue that radio stations ought to pay for the music they play on the air -- but station owners counter that for all the promotion they do for the record industry, it's the labels that should be paying them.	Washington Post
Jul 16, 2007	White House Would Have Its Political Wing, Officially or Not QUOTE: The White House Web site says the office's role is to ensure that the executive branch and the president are "aware of the concerns of the American citizen." A better way to put it, some presidential scholars say, is that the office's job is to further the president's political interests.	Washington Post
Jun 25, 2007	Fred Thompson: The Philip Morris Candidate QUOTE: If Fred Thompson is elected president, he will be the first federally registered lobbyist to become Commander in Chief. ... Thompson's prospective presidential bid stands out in another respect: No campaign has been so dominated by staffers and advisers who have worked on behalf of Philip Morris, one of the world's leading tobacco conglomerates and a leading force in promoting cigarette smoking.	Huffington Post
Feb 02, 2007	Scientists offered cash to dispute climate study QUOTE: Scientists and economists have been offered $10,000 each....Letters sent by the American Enterprise Institute (AEI), an ExxonMobil-funded thinktank with close links to the Bush administration, offered the payments for articles that emphasise the shortcomings of a report from the UN's Intergovernmental Panel on Climate Change (IPCC).	Guardian Unlimited
Jan 25, 2007	PR's 'pit bull' takes on open access: Journal publishers lock horns with free-information movement. QUOTE: a group of big scientific publishers has hired the pit bull [Eric Dezenhall--Ed.] to take on the free-information movement, which campaigns for scientific results to be made freely available. Some traditional journals, which depend on subscription charges, say that open-access journals and public databases of scientific papers such as the National Institutes of Health's (NIH's) PubMed Central, threaten their livelihoods.	Nature
Oct 27, 2006	A PR Firm That Actually Knows How to Relate QUOTE: [Public Relations--Ed.]is less and less about relationships and real knowledge and more and more about meeting monthly targets for billable hours. After all, if you can pay a "senior associate" with four years' experience $25 an hour to make those calls, and bill them at $200 an hour, you can support a lot of corporate overhead in London or New York and still declare a profit.	Washington Post
Jun 25, 2006	The hidden economy: Embedded in everything from cellphone bills to car-rental contracts, ''hidden fees" are hiding in plain sight. Two economists explain why they're likely to stay that way. QUOTE: Getting nailed by a hidden fee is one of the great annoyances of modern life. But, if it's any consolation, the fees have also raised fascinating questions for economists: Why, for example, don't companies compete on all costs, including the ones in fine print?	Boston Globe
Mar 29, 2006	When computers do the news, hoaxes slip in: Lack of human involvement is why hoaxsters love Google News. QUOTE: the hazards of Google's automated approach to picking news stories....Are these "aggregators" providing the news - or are they diluting it with the fakery, hucksterism, and puffery...	Christian Science Monitor
Dec 15, 2005	Putting Their Names All Over the News: Banks' Sponsorship of Radio Newsrooms Raises Questions About Journalism Ethics QUOTE: The agreements reflect the proliferation of corporate sponsorships in recent years -- think FedEx Field and MCI Center -- and the pressure many newsrooms feel to boost revenue. Close alliances between companies and news enterprises, however, raise a special set of issues related to journalistic integrity...	Washington Post
Dec 01, 2005	Profit Predictions Called 'Fool's Game': Chamber Chief Says It's Time to Stop QUOTE: ...Thomas J. Donohue on Wednesday called on all publicly traded companies to stop offering quarterly earnings guidance, saying such predictions create a damaging focus on "meaningless short-term performance" and undermine a company's ability to manage for the long term.	Washington Post
Nov 06, 2005	How We Help: Choosing Causes With Caution QUOTE: Corporate giving experts say that more than ever before, companies are being forced to weigh the political correctness of each social issue or charitable effort they take on.	Washington Post
Aug 27, 2005	Big Soda's Publicity Stunt QUOTE: What possible purpose could an ad campaign serve, other than to promote soda companies as caring, responsible corporate citizens? If this sounds eerily familiar, it should. The ABA is taking a page right out of the tobacco industry's playbook: Spending more money to market its new responsible image than on actually being responsible.	Common Dreams
May 25, 2005	Mötley Crüe Files Suit Against NBC for Banning It Because of an Expletive QUOTE: "...time and again the Supreme Court has upheld the rights of broadcasters, newspapers and the other media to decide who it wants to give priority to. That includes the right to ban anyone they want to."	New York Times
May 04, 2005	Free Buzz Blitz Earns Rebuke QUOTE: The opposition from Creative Commons supporters stems mostly from concerns that BzzAgent may be trying to enhance its own reputation by associating with the squeaky-clean nonprofit.	Wired
Apr 28, 2003	Shame on the Cell Phone Industry! (Can you Hear Me Now?) QUOTE: The cellular industry has discovered one of the conundrums of the free-enterprise system: Confused or unhappy customers generate lots of profit. Happy customers who get reliable products and services lead to commodity industries where it's very difficult to compete on differentiation.	Fortune
Nov 14, 2002	Hip-hop tries to break image of violence QUOTE: At the core of their campaign is a conviction that amounts to heresy in some quarters of the rap world: that artistic images do influence behavior, especially when it comes to young people, and that the industry has a responsibility to counter the glorification of guns and street hustling with a realistic message that empowers kids, rather than landing them in jail.	Law.com
Sep 15, 2002	Corporate Scandals Tainting Donations QUOTE: ...a moral dilemma for universities, museums, charities and politicians wondering whether they have been the inadvertent beneficiaries of ill-gotten dollars....Under law, gifts traceable to the proceeds of a crime are in most cases subject to forfeiture.	Washington Post
Aug 11, 2002	Heartfelt Advice, Hefty Fees QUOTE: In the last year or so, dozens of celebrities, from Ms. Bacall to Kathleen Turner to Rob Lowe, have been paid hefty fees to appear on television talk shows and morning news programs and to disclose intimate details of ailments that afflict them or people close to them. Often, they mention brand-name drugs without disclosing their financial ties to the medicine's maker.	New York Times

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