You are here: Fairness.com > Resources > Media & Journalism > Advertising: General > Advertising: Truth

Advertising: Truth

Search only Advertising: Truth, and everything underneath:

Articles and Resources

136 Articles and Resources. Go to:  [Next 50]   [End]

Date Fairness.com Resource Read it at:
Feb 26, 2013 Apple settles suit over in-game iTunes purchases by kids

QUOTE: Apple has settled a lawsuit filed by parents who say their kids downloaded free games from the mobile App Store and then proceeded to rack up hefty bills buying in-game extras.

CNN (Cable News Network)
Feb 25, 2013 Why I'm quitting Facebook

QUOTE: In my upcoming book "Present Shock," I chronicle some of what happens when we can no longer manage our many online presences. I have always argued for engaging with technology as conscious human beings and dispensing with technologies that take that agency away. Facebook is just such a technology. It does things on our behalf when we're not even there. It actively misrepresents us to our friends, and worse misrepresents those who have befriended us to still others.

CNN (Cable News Network)
Feb 03, 2012 Too Perfect? Rachel Weisz's L'Oréal Ad Banned in Britain for Being 'Misleading

QUOTE: The U.K. is known for going after such Photoshop mischief. Ads featuring Christy Turlington for Maybelline and Julia Roberts for Lancôme were pulled for the artistic liberties taken by the retouching department.

Time Magazine
Jul 20, 2011 One in 5 restaurant calorie listings is off

QUOTE: A new study by Tufts University nutrition researchers shows nearly one out of five restaurant dishes has at least 100 more calories than what a restaurant states on its website. The underestimated foods came from several restaurant chains...

CNN (Cable News Network)
Jun 24, 2011 ‘Safety Myth’ Left Japan Ripe for Nuclear Crisis

QUOTE: Over several decades, Japan’s nuclear establishment has devoted vast resources to persuade the Japanese public of the safety and necessity of nuclear power. Plant operators built lavish, fantasy-filled public relations buildings that became tourist attractions....The belief helps explains why in the only nation to have been attacked with atomic bombs, the Japanese acceptance of nuclear power was so strong that the accidents at Three Mile Island and Chernobyl barely registered. Even with the crisis at the Fukushima Daiichi nuclear power plant, the reaction against nuclear power has been much stronger in Europe and the United States than in Japan itself.

New York Times
Jun 14, 2011 F.D.A. Unveils New Rules About Sunscreen Claims

QUOTE: After 33 years of consideration, the Food and Drug Administration took steps on Tuesday to sort out the confusing world of sunscreens, with new rules that specify which lotions provide the best protection against the sun and ending claims that they are truly waterproof. The F.D.A. said sunscreens must protect equally against two kinds of the sun’s radiation, UVB and UVA, to earn the coveted designation of offering “broad spectrum” protection.

New York Times
May 16, 2011 Dropbox caught with its finger in the cloud cookie jar: Online file storage and sharing site Dropbox admits that it can see the data you've stored. Oops...

QUOTE: Dropbox now asserts that it can decrypt and pass your data on to a third party if Dropfox feels it needs to do so, in order to protect its property rights. As a result, Soghoian has filed a 16-page complaint [5]with the U.S. Federal Trade Commission...

InfoWorld
Feb 12, 2011 The Dirty Little Secrets of Search

QUOTE: Does the collective wisdom of the Web really say that Penney has the most essential site when it comes to dresses? ...What he found suggests that the digital age’s most mundane act, the Google search, often represents layer upon layer of intrigue. And the intrigue starts in the sprawling, subterranean world of “black hat” optimization, the dark art of raising the profile of a Web site with methods that Google considers tantamount to cheating.

New York Times
Jan 19, 2011 'The sexy lady' and other hotel photo tricks

QUOTE: Welcome to the art of the hotel photo fakeout, where careful framing, zooming and cropping can turn a property into paradise -- or at least a place where you'd definitely consider booking a room.

CNN (Cable News Network)
Jun 09, 2010 Lies, damned lies, and technology hype

QUOTE: in this age of short attention spans, where stories flare up and die off on the Web in the matter of hours, it could well be a tactic. Get the headlines first, correct the mistakes later, hope nobody notices.

InfoWorld
Mar 30, 2010 Software Discovery is Broken: SEO, fake reviews, and deceit have made it nearly impossible to find the software you're looking for.

QUOTE: If you're looking for any sort of utility on Google, you'll come across a ton of crappy and often useless (if not outright fraudulent) garbage that has risen to the top, thanks to what I like to call "active" SEO trickery. The normal SEO ideas used to improve search results are being actively modified on what seems like a day-by-day basis.

PC Magazine
Mar 04, 2010 FDA warns 17 food companies of misleading claims on labels

QUOTE: In an unusually broad crackdown, the U.S. Food and Drug Administration has notified 17 food companies, including major brands such as Gerber and Nestle, that they have violated federal laws by making false or misleading claims on their product packaging.

Washington Post
Nov 21, 2009 Best Soup Ever? Suits Over Ads Now Seek Proof

QUOTE: Companies that were once content to fight in grocery-store aisles and on television commercials are now choosing a different route — filing lawsuits and other formal grievances challenging their competitors’ claims.

New York Times
Oct 27, 2009 A dubious alternative: There's no evidence that homeopathic products can prevent flu

QUOTE: Unlike vaccines or prescription or over-the-counter drugs, homeopathic medicines, which account for annual U.S. sales of more than $200 million, do not need to demonstrate safety or effectiveness...

Washington Post
Oct 23, 2009 Sweet Spot: How Sugary Cereal Makers Target Kids

QUOTE: Obesity researchers for the first time have hard data proving that the least healthy cereals are the ones marketed most aggressively to children.

Time Magazine
Oct 20, 2009 Should Photos Come With Warning Labels? (Moral of the Story)

QUOTE: Should ads using electronically altered images be banned?

New York Times
Oct 18, 2009 Energy Star Appliances May Not All Be Efficient, Audit Finds

QUOTE: The Energy Department has concluded in an internal audit that it does not properly track whether manufacturers that give their appliances an Energy Star label have met the required specifications for energy efficiency. Some manufacturers could therefore be putting the stickers on unqualified products...

New York Times
Oct 05, 2009 Soon, Bloggers Must Give Full Disclosure (Advertising)

QUOTE: The F.T.C. said that beginning on Dec. 1, bloggers who review products must disclose any connection with advertisers, including, in most cases, the receipt of free products and whether or not they were paid in any way by advertisers, as occurs frequently.

New York Times
Oct 02, 2009 Botox Maker’s Suit Cites Free Speech

QUOTE: In an attack on the regulation of drug marketing, the makers of the antiwrinkle shot Botox have filed a free-speech lawsuit against the federal government.

New York Times
Oct 01, 2009 Bayer Labels’ Cancer-Fighting Claim Draws Suit

QUOTE: A nonprofit group in Washington has filed a lawsuit against Bayer Healthcare charging that the company’s labels and commercials falsely claimed its One A Day multivitamins for men may reduce the risk of prostate cancer.

New York Times
Sep 23, 2009 Warning: this unrealistic image has been Photoshopped

QUOTE: one such member of [French] parliament, Valerie Boyer, has proposed a law that would require "enhanced" images to sport a warning, making it clear that viewers are not looking at an unretouched image.

Ars Technica
Sep 18, 2009 Fox Ad on Protest Coverage Draws Rivals’ Fire

QUOTE: Fox [News Channel] accused its competitors of missing the story of the so-called antitax protests in Washington last Saturday.

New York Times
Sep 04, 2009 For Your Health, Froot Loops

QUOTE: He [nutritionist Walter C. Willett] said the criteria used by the Smart Choices Program were seriously flawed, allowing less healthy products, like sweet cereals and heavily salted packaged meals, to win its seal of approval.

New York Times
Jul 29, 2009 Average UK broadband speeds only half as fast as advertised

QUOTE: UK telecoms regulator Ofcom today released the results of a lengthy study that compared advertised download speeds with the actual speeds received by home users... —average speeds are only half what is advertised.

Ars Technica
Jul 26, 2009 Lawmakers Seek to Curb Drug Commercials

QUOTE: For some legislators and consumer advocates, the [drug] ads are a daily reminder of a health care system run amok. Critics contend that drug ads are intended to prompt people to diagnose themselves with chronic quality-of-life problems like insomnia or restless leg syndrome; lead people to pressure their doctors for prescriptions for expensive brand-name drugs to treat these conditions; and steer people away from cheaper generic pills.

New York Times
Jun 22, 2009 'Green' claims by marketers go unchecked

QUOTE: The federal watchdog that's supposed to crack down on product labels that make false environmental claims has taken almost no enforcement action over the last decade, even as "green" marketing claims have exploded, agency records show.

USA TODAY
Feb 05, 2009 Beneath Cash4Gold's shiny veneer, a dull reality (Technology)

QUOTE: beneath the shiny veneer lies a dull reality: Cash4Gold is essentially a buyer of scrap metal. And scrap doesn’t fetch much on the open market.

Los Angeles Times
Nov 24, 2008 Judge orders Ballmer to testify in 'Vista Capable' case

QUOTE: A federal judge in Seattle has ordered Microsoft CEO Steve Ballmer to testify in a class-action lawsuit against Microsoft that alleges the company misled consumers in a marketing campaign for its Windows Vista operating system in which computers sold with an older Microsoft OS were labeled "Vista Capable" when in fact they could only run a basic version of Vista.

InfoWorld
May 15, 2008 Cheat Sheets? Fuzzy Industry Standards Leave Consumers Lost In the Thread Counts

QUOTE: Currently, manufacturers have no agreed-upon standard for counting the number of vertical and horizontal threads in a one-inch square of fabric -- the definition of thread count. The American Society for Testing and Materials International (ASTM) established guidelines saying all threads, including multi-ply yarns, can only be counted once. U.S. manufacturers adhere to the rule, but many foreign manufacturers do not, according to Norma Keyes, director of fiber quality research at Cotton Inc., an industry trade group based in Cary, N.C.

Washington Post
May 14, 2008 Medical Journal’s Article Questions TV Ads for Stent

QUOTE: “We believe that the F.D.A. should perform a critical post-release review of the ‘Life Wide Open’ campaign to assess whether it meets the basic regulatory requirements for non-deceptive advertising,” the journal’s commentary said. It also questioned the validity of advertising such high-risk procedures directly to the public.

New York Times
Feb 07, 2008 Drug Ads Raise Questions for Heart Pioneer

QUOTE: ...the Lipitor campaign is a rare instance of a well-known doctor’s endorsing a drug in advertising — and it has helped rekindle a smoldering debate over whether it is appropriate to aim ads for prescription drugs directly at consumers.

New York Times
Jan 29, 2008 Can a Sandwich Be Slandered?

QUOTE: The dispute over an ad is fairly standard...but the [Quiznos] video contest [the rules of which made it clear that the videos should depict Quiznos sandwiches as “superior” to Subway’s] raises a novel legal question: Quiznos did not make the insulting submissions, so should it be held liable for user-generated content created at its behest?

New York Times
Jan 18, 2008 Despite Doubts, Cancer Therapy Draws Patients

QUOTE: [High-intensity focused ultrasound] is not approved in the United States [as treatment for prostate cancer]. [Some cancer experts] argue that there is not yet enough evidence that the treatment stops cancer over the long run and they say the side effects are not as minimal as described by US HIFU, the company sponsoring the offshore treatment weekends.

New York Times
Jan 18, 2008 Growth of Genetic Tests Concerns Federal Panel

QUOTE: The science of genetic tests is marching ahead...What is not keeping up is regulation and oversight, according to a federal advisory panel. The panel concluded that a growing number of the tests are being marketed with claims that are unproved, ambiguous, false or misleading.

New York Times
Jan 09, 2008 F.T.C. Asks if Carbon-Offset Money Is Well Spent

QUOTE: As more companies use offset programs to create an environmental halo over their products, the [Federal Trade Commission] said it was growing increasingly concerned that some green marketing assertions were not substantiated.

New York Times
Oct 04, 2007 Products hyped as 'green' often are not

QUOTE: Natural and "green" products abound -- but with so much green advertising, it's sometimes hard to tell what's for real and who is trying to pull the recycled wool over the eyes of consumers.

Bankrate.com
Sep 11, 2007 A Genetic Test That Very Few Need, Marketed to the Masses

QUOTE: Critics say that advertising such a complex screening test to the general population might create unnecessary anxiety among women and lead to overuse of the test, which costs $3,120.

New York Times
Aug 09, 2007 Google, Live, Yahoo run dubious scanner ads

QUOTE: For years, a Web site known as Spyware Warrior has been at the forefront of exposing fraudulent and misleading antispyware products. Its page of so-called Rogue/Suspect Anti-Spyware Products names scores of products that exhibit suspicious behaviors....Google, Yahoo, and Live.com all have policies that prohibit ads for deceptive products. Yet these search engines accept advertising for products found by Spyware Warrior to be "rogue" software....It's time for Google, Live, and Yahoo to look at their advertisers and take immediate action against deceptive products instead of accepting tainted ad dollars.

WindowsSecrets.com
Jun 06, 2007 A Big Pharma whistleblower blogs on drugs: Booted out of a lucrative career, Peter Rost has become the drug industry's most annoying - and effective - online scourge.

QUOTE: ex-Pfizer senior executive turned blogger believes he has uncovered another instance of unethical marketing by Big Pharma. Today he's taking on AstraZeneca, the British pharmaceutical giant.

Fortune
May 18, 2007 Online Ad Legislation: Too Much or Not Enough?

QUOTE: Are current regulations adequate to protect consumer interests online while permitting informative, effective campaigns? The question ranges far beyond just children's interests. Consider alcohol, tobacco, drugs, automobiles, gambling, adult entertainment, finances, housing, and employment. All these sectors are subject to regulations governing how they can advertise products and services. The Web brings special considerations into the equation.

Clickz.com
May 16, 2007 Abuses in Enrollment Tactics Found for Private Medicare

QUOTE: Insurance agents in at least 39 states used illegal or unethical tactics to sell private Medicare plans, in some cases enrolling the dead and mentally incompetent, impersonating Medicare representatives, and using personal information stolen from federal records, according to interviews and documents released to Congress.

Washington Post
May 09, 2007 Advertising: Telling Dieters a Pill Works Only if They Work, Too

QUOTE: "Now, a marketing blitz with a budget estimated at more than $150 million in the first year will try to persuade dieters to seek hope in a pill bottle despite widespread skepticism about the grandiose promises of diet pills, plans and potions."

New York Times
May 07, 2007 Buying Clicks to a Tragedy: How news outfits boost Web traffic when stories like Virginia Tech break

QUOTE: With an ever-growing chunk of total revenues coming from the Web, news outlets now scramble their online marketing staffers as quickly as they do reporters when a big story hits. These marketers employ a variety of tactics to take advantage of their audiences' piqued interest in times of crisis .... Some argue that such self-promotion treads a dangerous line between being shrewd and exploitative.

BusinessWeek
May 07, 2007 Hard Sell Cited as Insurers Push Plans to Elderly

QUOTE: Proponents of private plans say they are indisputably good for many older Americans because they coordinate care and may offer extra benefits, like discounts on eyeglasses, hearing aids and dental care. But federal officials said that the fastest-growing type of Medicare Advantage plan generally does not coordinate care, does not save money for Medicare and has been at the center of marketing abuses.

New York Times
Mar 10, 2007 Anemia Drug May Harm Some Patients, FDA Says

QUOTE: "The Food and Drug Administration warned yesterday that anemia-fighting drugs called erythropoietins, which had $10 billion in U.S. sales last year, are being used so aggressively that they may be harming some patients."

Washington Post
Feb 20, 2007 Supreme Court Nixes Award Against Philip Morris

QUOTE: Justice Stephen G. Breyer said jurors may take into account that harm caused to others shows reprehensible conduct, but "a jury may go no further than this and use a punitive damages verdict to punish a defendant directly on account of harms it is alleged to have visited on nonparties."

Washington Post
Jan 22, 2007 Showdown Looms in Congress Over Drug Advertising on TV

QUOTE: "Criticism of direct-to-consumer advertising has intensified since 2004, after Merck withdrew Vioxx, a heavily advertised painkiller, after a clinical trial showed that it sharply increased the risk of heart attacks and strokes."

New York Times
Nov 06, 2006 The Package May Say Healthy, but This Grocer Begs to Differ

QUOTE: "At a time when more and more products are being marketed as healthy, the fact that so many items seemed to flunk Hannaford’s inspection raises questions about the integrity of the nutrition claims, which are regulated by the Food and Drug Administration — or possibly about whether Hannaford made its standards too prissy or draconian."

New York Times
Oct 27, 2006 The Year Of Playing Dirtier: Negative Ads Get Positively Surreal

QUOTE: On the brink of what could be a power-shifting election, it is kitchen-sink time: Desperate candidates are throwing everything. While negative campaigning is a tradition in American politics, this year's version in many races has an eccentric shade, filled with allegations of moral bankruptcy and sexual perversion.

Washington Post
Sep 24, 2006 Is this the future of advertising?

QUOTE: An attractive woman comes up to you and asks if you'd be kind enough to take her photo in front of the Golden Gate Bridge. Naturally, you agree. As you're lining up a good shot, you can't help but notice the camera's sleek, lightweight design. Sucker.

Boston Globe

136 Articles and Resources. Go to:  [Next 50]   [End]